The worst advice

The other week, I was looking for a new personal trainer. I checked out a few profiles, but one stood out by a mile.

Why?

Her content actually had an opinion.

No fluff. No fence-sitting. No “it depends” energy.

One reel in particular caught my attention:

She said you shouldn’t cook your chicken in olive oil if your goal is fat loss.

She acknowledged that, sure, olive oil has health benefits… but then she doubled down:

"That’s great, but is it helping you hit your fat loss goals? No."

And that right there is why she won my attention (and my business).

Why This Works

1?? She wasn’t afraid to take a stance.

Food and diets are insanely polarizing, but instead of playing it safe, she spoke directly to what she believed.

2?? She spoke exactly to her ideal client.

If her audience was focused on holistic health, her advice might have been different. But she wasn’t talking to those people—she was talking to people who want to lose fat.

That’s what makes her content magnetic.

And that’s what most people are missing when building their brand.

The Problem With Playing It Safe

Too many people post generic, watered-down advice because they’re afraid of pushing people away.

But here’s the reality:

?? Safe, blanket advice won’t build a brand.

?? Being agreeable won’t make people trust you.

?? Trying to appeal to everyone will make you forgettable.

So here’s my advice: Grow a pair and take a stance. ??

Your audience needs someone who confidently leads—not someone who dances around a topic afraid to upset people.

Top 3 This Week:

EXPERIENCE:

Try E-Foiling – If you haven’t tried this yet, do it. It’s like surfing, but you’re literally floating above the water. The best mix of adrenaline + flow state.

RESOURCE:

Psycho-Cybernetics by Maxwell Maltz – A classic on self-image, success, and rewiring your brain for confidence and achievement.

HYDRATION HACK:

Quinton Isotonic – A next-level hydration and mineral replenishment formula. Helps with recovery, energy, and keeping your body actually hydrated at a cellular level.

To standing for something (and getting known for it),

Kady

P.S. Stop waiting for permission to be bold. Message BOLD, and I’ll send you the strategy to build a brand that actually attracts clients.