WORSE Marketing Method for Clinics?
Nicola McLennan
Osteopath + Coach- I help clinic owners get a reliable supply of new patients into their clinic.
WORSE Marketing Method for Clinics?
So many clinics are wasting TIME and MONEY with this.
As a clinic owner when you invest your hard-earned money into marketing you want 2 things:
I was recently chatting to a physio who wanted help with "Google stuff". He had an agency running Google ads for him.
Before speaking to me, he had touched base with his agency to discuss how well things were working.
Their suggestion was:
"Why don't you just turn them off for a bit and see if you notice a difference"
Translation:
"We have absolutely nothing in place to track results for you, so you are paying us to spend your money with Google and have no idea if it's working or not." ????
Fast forward a few weeks and we had started running our unique Google ads for the Physios program for him and this was his response:
"Blimey, the new ads went live, I went out for coffee, came back and we've already had a new patient from it. I know exactly which campaign it came from, this will be so easy to track"
Another practitioner, a UK osteopath, that started this month reported:
"The Google ads have given me a steady stream of new patients and all for conditions that require a course of treatment, so I get a good return. I have gone from a patchy diary to fully booked."
If getting a reliable supply of new patients into your practice is on your to-do list, hit reply with the word "Google" and let's chat.
Speak soon
Nicola
PS. If your only way of telling if marketing is working is to turn it off and see if you notice a difference...it's not marketing...it's more like gambling.
PPS Whenever you are ready, here's 3 ways I can help you get more patients, get more time back for yourself and increase your practice profits: