The Worldwide Launch of Deep Tech and the Amplified Organisation

We are extremely happy today to be announcing the launch of our latest book Deep Tech and the Amplified Organisation which is now available in paperback, hardcover and eBook editions. The book introduces a visual and systemic blueprint of the amplified organisation which aligns an organisation’s strategy, enterprise operations and digital architectures.

In the last few years digital transformation has been one of the most pressing challenges for businesses, independently from their size. We are now moving into a digital economy where the entire logic of an enterprise is changing to one of platform-based business models. In order to help leaders avoid many costly mistakes when implementing digital transformation programs, our book offers the following five guiding insights:

1. To generate value in the digital economy you need to elevate your value proposition;
2. To elevate your value proposition you need to transform digitally;
3. To transform digitally you need to integrate your digital systems;
4. To integrate your digital systems you need to align people;
5. To align people you need to help them operate from the same playbook.

The amplified organisation blueprint is that playbook which aligns people through helping them to develop platform vision and understand the logic of the digital economy. This allows them to understand how to elevate their value propositions, scale their platforms and amplify the impact they are seeking to achieve.

For this reason we wrote Deep Tech and the Amplified Organisation as a transdisciplinary book which provides a new blueprint for organisations who wish to have success in the digital economy. Writing about our book, —Ricardo Carvalho, CEO of CBA, one of the largest aluminium producers in the world said:

“In a context of continuous change, the connection between platforms, purpose, people and our planet represents a promising path for the challenges of Industry 4.0. Deep Tech and the Amplified Organisation inspires us to promote more collaborative environments in organisations, where creativity and knowledge can be shared to solve present and future challenges, generating a conscious impact for a better world”.

Our book presents a number of new frameworks and methods which have been developed, implemented and tested in deep tech, innovation, strategy and digital transformation client projects. These include:

• The New 4Ps
• The Four Pillars of Deep Tech
• The Three Movements of Deep Tech
• The Deep Tech Manifesto
• Systemic strategy mapping
• Deep Tech Discovery
• Elevated Value Proposition Design
• Augmented Agility
• The Amplified Organisation Blueprint

Commenting on the systemic nature of our approach to Deep Tech, Giuliano Michel Fernandes, Head of Marketing and Communications,of CBMM observed that:

“At a time when the adoption of advanced technologies is accelerating, Deep Tech and the Amplified Organisation and its authors show how a systemic view and the relationships between these new technologies, humanity and the environment are of fundamental importance, since moments of true evolution never have technology as an end in itself.”

Deep Tech and the Amplified Organisation is an indispensable guide for leaders, designers, technologists, entrepreneurs and changemakers who are seeking to rise to the challenge of creating transformation that matters. By integrating strategy, design, platforms, people, value propositions, deep tech and human values, our book provides a clear systemic path for leaders to develop new digital strategies in a manner which engages their customers, fully involves their people, which can be implemented in an agile manner across whole organisations and ecosystems and which are authentically purpose-driven.

The book can be found on Amazon US here and Amazon UK here.

If you would like to locate our book in your own country, this article provides links to all editions on all Amazon territories: The Launch of Deep Tech and the Amplified Organisation