The Worlds Greatest Secret for Customer Service (that no one is doing!)

I'm sharing something I've never shared with anyone else before. Its the formula I use to take my customers from clients to fans. This simple 3 step formula is the key to keeping your customers around and getting them to become your greatest asset. Now I know my "competition" will be reading this but I am not worried about it. This formula takes actual time and effort. Something that my "competition" lacks in. Stop trying to reinvent the wheel and start perfecting whats in front of you....then add to it.

Customer service is about one thing and one thing only, building loyalty and creating a customer for life. Now I don't want you to confuse customer service with sales. This isn't about making the sale today, this is about solving problems, creating trust, and educating your customer.

If you've been in business or sales for any amount of time, you know its easier and cheaper to retain customers rather than to acquire new ones. So why do the majority of business owners and sales people spend more time acquiring new customers rather than retaining their current ones? I'll tell you why....

The biggest problem we face is short term gratification. We are more concerned about making the sale today rather than forging a relationship. We hardly ever think of the first and second order affects of our decisions, which is the reason why a HUGE, dare is say MOST companies are always playing defense instead of offense? We are always reacting to situations instead of setting ourselves up for future success. We seem to have the same problems month after month, year after year. And that problem is typical these for any business playing defense: inconsistency in sales and lack of cashflow.

"So how do we fix this while improving our sales?" <----Glad you asked!!!

1. You must truly believe in what your selling. Rather its a service or a product, you need to have a passion for it. The customer can sense it. If you don't believe in it, the customer wont believe in you.
2. Education + Trust = Loyalty <--Simple as that! The day of the sleazy salesman is gone. The internet has been weeding those individuals out at a rapid pace. Authenticity and passion is what closes the deal, but in order to get to that you need educate and build the trust leading to a long lasting, loyal relationship. If you don't know the in's and out's of what you're selling, you can't build the trust, and I would bet anything you're having a hard time of meeting your goals....
3. Over Promise and Over Deliver! I HATE and I mean absolutely HATE when people say "under promise and over deliver." Why would you ever under sell yourself?!?! You're pretty much lying to the customer!! How can you over deliver if you undersell your services/product?!?! You're just delivering. Doesn't make sense and I immediately lose trust in anyone who says that. Go the extra mile! Always look for opportunities to impress your customer so they tell their friends about you. That is how you create loyalty and this is how you create referrals.

It's as simple as that! If you follow these three guidelines, you will not only begin to create a loyalty around your product/service, but the residual effects will bring in more and more notoriety, leading to more sales!

**This article has a lot of run on sentences, grammar, misspelling and punctuation errors. If that's all you remember or point out after reading this, then you missed the point. You're not the type of person I want to deal with. Its about the message not perfection.**