World’s First, India’s Own: Coming Together of an Expanding Shoe

Home to a billion needs, India’s self-reliant economy of 'jugaad' has been a hub for unconventional solutions. This spirit of innovation resonates in every corner, fuelled by a nation's capability to surpass the obvious.

Today, Aretto proudly works on an infrastructure which is 100% innovated, sourced, and manufactured in India.?

The three-year odyssey of Aretto's Research and Development (R&D) closely resembled the resourcefulness we witness in our daily lives. We believe #innovation demands a balance of money, resources and time, but above all persistence, as it's a continuous loop of experimentation and learning.?

Parth Dhomkar , Aretto's lead designer, fondly recalls when resourcefulness and frugality were the order of the day -? "Our initial prototypes were pieced together from socks and recycled tires." He further explains that the mission was straightforward from day 1 - "Design a shoe that grows with kids growing feet."

Our ideation process, involving over 100 sketches, aimed to strike the delicate balance between function and aesthetics. With prototyping at every stage, the marriage of a stretchable upper with the expanding sole defines the core of our shoe.?

Satyajit Mittal , Founder & CEO, frequently elaborates on his theory that "Good design is order, where every element has a purpose."

Our patented technology, "SuperGrooves," which gives Aretto its distinctive silhouette and expandable nature, underwent a series of similar refinements. Initially conceived as cuts in the sole, it evolved into V, Y, and ultimately a curved Y-cut, which is now integral to the shoe's functionality.

Even today, the process of improvement through feedback loops remains ingrained in both design and manufacturing. Finding the right partners who believe in our vision and work with us to deliver our best product is a core reason why we are, where we are today.

Today, India ranks as the world's second-largest producer of shoes and has attracted investments from global giants such as Nike, Crocs, and Adidas. This has not only established a robust supply chain but has also prioritized quality in manufacturing, enabling new brands like us to create high-quality products capable of competing with industry leaders.

With innovation and design in our hearts, Aretto aims to harness India's boundless potential. We've stitched together our creativity, dreams, ambitions, and the ‘spirit of jugaad' to craft a shoe that grows with our children's future.

From humble beginnings to soaring heights, we've embraced the challenges, nurtured our ideas, and witnessed our innovations take flight. As we continue this exciting journey, we're committed to weaving the story of 'Make in India' into every thread of our expanding shoes.

Aretto - where innovation knows no bounds, and the heart of India beats in every sole. ?????? #RepublicDay #MakeInIndia