The world's best Christmas adverts, ever made
Every year, I look forward to the Christmas commercials out of UK. I actually set an alarm to flag when the annual John Lewis’ holiday commercial comes out. This year, in the middle of the night -- I received a notice, and I excitedly left the bed to watch it.
I had to watch it twice, I was so entranced with the art design. If you are not familiar with John Lewis, a retailer in the UK-their marketing team comes up with THE BEST holiday commercials ever. This year, I wondered, how would the Lewis marketers' address the global pandemic, shopping for gifts, job loss, depression and loneliness, and dare we say-hope for the future? How can we celebrate Christmas with so many in pain? What’s great about these advertisements this year-the theme is all about giving, about togetherness, about taking care of those who are with us or alone and most of all, about the magic that exist during this holiday season.
As marketers'-getting to the heart of what makes us all tick is the goal. Here are the TOP commercials from the last few years, that remind us about the best parts of being human. We are giving, we are kind, we are empathetic, and we are strong. We’ve all had loss in 2020. We can now relate to each other on a deeper level this holiday season.
Here are the TOP SEVEN commercials from Europe-, not exactly safe for work (yep, you probably will get something in your eye) good news though, you are likely working from home!
WE ALL WE HAVE A HUGE LIGHT IN US
Sometimes, we are completely afraid. We've been hurt, or felt the brunt of a painful decision, personally or professionally. What the world is waiting for-is for us to get up, shed our fear, and show off how passionate we really are! We shake those nerves, grab our crew, and keep going! We might even get a standing ovation.
We only get what we give:
The Big Night | Sainsbury's Ad | Christmas 2018 - YouTube
EVEN IN WAR, OUR HOLIDAYS MATTER
Wartime is dreadful, but wartime during the holidays brought these soldiers together in a most unexpected way on Christmas Eve. The Christmas of 1914 is a famous true story of how the Germans and Brits came together, for one day to celebrate the Christmas holiday.
Christmas 1914
1914 | Sainsbury's Ad | Christmas 2014 - YouTube
YOU ARE ON THE TEAM
For anyone who works remotely, or perhaps the 2nd or 3rd shift-sometimes it can feel as you are a satellite to the rest of the group. This commercial says it all-you are apart of the team, in tough times and in BIG WINS.
The Night Shift
Ad Christmas Lottery 2015 | SPAIN #Justino - YouTube
AMAZING WHAT GETTING KINDNESS FROM SOMEONE DOES TO OUR HEART
This is without a doubt, one of my FAVORITE COMMERCIALS this year. It's not only original with it's art direction, it's a reminder that every time you show kindness to someone, they will share kindness to someone, too. We can make the world a better place, just sharing by sharing our big hearts.
Give a Little Love
Christmas 2020 Ad | Give A Little Love | Waitrose & John Lewis - YouTube
SOMETIMES WE FORGET TO KNOW OUR FAMILY
Could you pass a quiz about your closest family members? When you realize your family doesn't really know you, and you don't know them-it's scary. This is a long one commercial-but hang in there. Ikea shows us that we can change, and realize how lucky we are to be surrounded by our friends and family.
IKEA Spain: Christmas 2018 - YouTube
MAKING MEMORIES THAT LAST
Your Grandmother, and her first Mickey Mouse toy. If you had a loving grandmother like I did-you can look back fondly at all of the memories you shared. It's oh-so-heartwarming to remember the Christmas holidays, decorating and sharing time together. It doesn't last forever, and one day they'll be gone. What we will treasure the most is the time they spent with us.
FROM OUR FAMILY TO YOURS | Disney Christmas Advert 2020 | Official Disney UK - YouTube
NEVER, EVER GIVE UP
It's finally your time to shine! Just one problem: The show was cancelled. What a year for kids and grown-ups to stay strong. As a global society, we have been seriously challenged and this pandemic has reminded us that the people in our life are precious. You are great because you are dedicated to your craft and you never, ever give up.
The show must go on
My Name is Hannah Thompson. I am dedicated to making each day count, and enjoying this precious gift called life. I live on a small farm in Georgia with my husband Cameron, Farm dog Lils, Cats and Chickens. Reach out at [email protected] or (404)840-3703