World’s 10 Best Advertising Agencies

For brands, advertising agencies in the world plays a crucial role. It is quite important for an organization who wants to grow his business.

If organisations haven’t employed some professional agencies to take care of their marketing strategies, they end up being struggling with the promotion of the product.

Almost all the advertising agencies have some kind of uniqueness which strengthens the target audience’s memory. It also makes them memorable to remember a particular product.

Before reading about top advertising agencies, we should understand the very basic concept of advertising.

Advertising is – finding the ideal customer and this calculation is done on the demographic standards such as – Gender, Age, Education level, Income level and zip code etc.

True Advertising is based on finding the ideal customer

Advertising is a unique method. It’s a tactic to promote a product, service, promotional content, or messages in the form of advertisements.

The goal of this highly creative work is to reach people according to their need and interest.

In addition to this, we can say Advertising is an unique arena in itself. To understand it you need to go for an advanced Advertising course.

But before that start thinking about advertising that you know well and you love to interact with them.

When it comes to top class advertising agencies. They are dedicated to its clients for creating and planning advertisements.

These agencies handle the overall procedure of marketing, branding, promotion as well as sales for its clients.

We all know that an advanced level customer prefers advertising from reputed names they know. 

There are so many advertising sites in the world, out of which I have made a list of 10 agencies. These agencies has ruled the world of advertising for the longest time and serving till now.

You may not agree with it. Here you may think some brands are missing, or some don’t deserve to be on the list.

Let’s have a look over them in detail.

Top 10 Advertising Agencies in the World

1. Ogilvy & Mather

Ogilvy & Mather is a New York City-based advertising, marketing, and public relations agency. It started as a London advertising agency founded in 1850 by Edmund Mather. In 1964 it became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.

Having presence in India since 1928, this agency operates its offices in all major cities.

It is part of the WPP Group, which is by revenue one of the largest marketing and communications companies in the world.

O&M earned a classic reputation through its work and performance in the marketplace.

Website: www.ogilvy.com

Awards & achievements

O&M won three medals “Gold, silver and bronze” at Asian Brand Marketing awards 2004 held in Hong-Kong:

• The agency grabbed Gold medal for Best Insight for Goli ke Humjoli campaign.
• Silver medal for Most effective PR for Cadbury crisis management.
• Bronze medal for Best long-term marketing for Fevicol.

Clients: Amazon, Coca-Cola, IBM Cloud, Perrier, Dove, American Express

Notable ad campaigns by Ogilvy

Dove (Empowering Idents)

Honda (Stay Home)

2. MullenLowe U.S. (We are different kind of beast)

MullenLowe U.S. is the best American advertising agency around and was founded in 1970 by Jim Mullen in Boston. Because of its capability of early adaptation of social media, it has been successful in landing the “most influential” client in the century. It is excellent in content creation, brand planning, user experience designing, performance analytics, studying the influence of digital and technology production.

Mullen is one of the top 10 innovative marketing and advertising companies.

It is 2017 global creative pr agency of the year. Also MullenLowe Mediahub partnered with Netflix on two incredible campaigns, ‘Earn Your Power’ and ‘Unblockable ads”. Both of these campaigns have been recognized as two of Adweek’s Best Media Plans for 2017.

Website: https://us.mullenlowe.com

Awards & achievements

• Mullenlowe Lintas group India won the title of “Creative agency of the year” at the campaign South Asia agency of the year 2016 awards held on November 30, 2016 in Mumbai.
• Moreover it was ironically announced as the “most awarded agency” in India in 2015.

Clients: Google as well as others like JetBlue, General motors, Zappos, Acura, century, 4Seasons, Jetblue, ask.com.

Notable Campaigns by MullenLowe U.S.

Vivo (#snapdragon)

3. McCann Worldgroup

Next in the row is McCann (formerly McCann Erickson) a global advertising agency network, with offices in 120 countries. It is a subsidiary of the Interpublic Group of Companies, one of the four large holding companies in the advertising industry.

McCann Worldgroup is a leading global marketing services company comprising:

• MRM//McCann (digital marketing/relationship management)
• McCann (advertising)
• Momentum Worldwide (total brand experience)
• McCann Health (professional/dtc communications)
• CRAFT (global adaptation and production)
• UM (media management)
• Weber Shandwick (public relations)
• FutureBrand (consulting/design)
• PMK-BNC (entertainment/brand/popular culture)

McCann was the first agency to diversify into domains other than marketing.

Website: https://www.mccannworldgroup.com/

Awards & achievements

• McCann worldgroup has achieved most of the Cannes awards.
• It has been recognized as the most awarded agency in North-America.
• McCann in New York and Mumbai are the two out of four agencies to receive an ACT responsible Cannes tribute 2017 for their outstanding work.

Clients: L’OREAL, TV Doctors of America, MasterCard, Cigna, Nespresso

Notable Campaigns by McCann

L’Oreal Paris (The Non Issue)

4. Publicis Groupe

It was founded in 1926 in France which is considered as the oldest as well as largest marketing & advertising companies in the world. Publicis Groupe is owned by Maurice Levy including Saatchi & Saatchi and Leo Burnett. Recently it took full control of BBH and acquired a long string of digital specialists including Digitas, Razorfish, and Sapient.

In 2016 it split its media networks i.e. Starcom MediaVest and ZenithOptimedia into four separate units.

It provides marketing, communication, and digital transformation services, POS, video editing etc.

Website: https://www.publicisna.com/

Awards & achievements

• Publicis Singapore won Gold for one in a million entry for P&G India.
• Publicis Romania was awarded as the “Agency of the year 23rd Golden Drum” etc.

Clients: Citi, Coca-Cola, Garnier, Rogers, Lobsterd, Vicks, American Airlines etc.

Notable ad campaigns by Publicis Groupe

Burger king (Lockdown whopper)

Kit Kat (Even technology needs a break)

5. Dentsu (Japan)

There is no advertising agency that dominates its home market as completely as Dentsu of Japan. It is a multinational media and digital communications who have its office in London (U.K). Dentsu was founded by Jerry Bhulman and controls around 30% of all that country’s mass media advertising.

This one is currently the largest advertising agency and fifth largest agency network in terms of worldwide which is made of 10 global network brands.

Recently its profile outside Asia was not very known but Dentsu began to change that imbalance with a few carefully selected acquisitions. Its first big breakthrough came with the purchase of New York agency McGarry Bowen. That was topped by the bolt of Ages which owns the global media networks of Carat and Vizeum.

Website: www.dentsu.com

Awards & achievements

• Dentsu won many International awards such as – Cannes Lions, One show, CLIO, ADFEST Lotus and Spikes Asia etc.

Clients: It includes Airtel, Flipkart, Pepsi, Coca-Cola, Bacardi, Red Bull.

Notable ad campaigns by Dentsu

Tata Harrier (Language of humanity)

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