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Worldpanel's Top Topics in February

KWP消费者指数

Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour around the world.

发布日期: 2025年3月3日

What shaped consumer trends at the start of 2025? The commitment to sustainability is gaining ground in Latin America, while healthier choices boost supermarket sales in the UK. On the Entertainment on Demand and Technology landscape, data reveals a growing consumer preference for ad-supported streaming data in the US. The biggest suscription driver in this market was sports content. Lastly, Worldpanel's ComTech data for Q4 2024 shows a slight rise in global smartphone sales, driven by strong holiday demand in Australia and the US.

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Eco concerns rise among Latin American consumers

The commitment to sustainability is gaining ground in Latin America. According to our latest Sustain to Gain Latam 2024 report, the number of people taking action to protect the planet is increasing year after year in all countries within the region. That consumer segment prioritises the reduction of their environmental footprint by buying brands and categories that avoid plastic packaging and use local and natural ingredients, for instance.

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Healthier choices boost supermarket sales in the UK as the new year begins?

Take-home sales at the grocers rose by 4.3% over the four weeks to 26 January compared with one year ago, according to Worldpanel’s latest data. January spelled relief for shoppers as grocery price inflation slowed to 3.3% over these four-week period.?

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Entertainment on Demand and Technology??

Global VoD disruption: investment in sport and ad tiers reshape the market??

Our latest Entertainment on Demand data on the global streaming market reveals a growing consumer preference for ad-supported streaming, robust momentum for 苹果 's TV+, increasing investment in sports content, and netflix ’s continued strength in delivering engaging entertainment.?

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More about the Entertainment on Demand market?

Sports fuel Q4 streaming surge in the US?

Video streaming spend increases in Australia in Q4 2024?

Prime Video rides holiday surge as British shoppers boost Amazon’s Q4?

iPhone 16 tops global sales in holiday season?

The latest Worldpanel ComTech Smartphone Operating System (OS) data for Q4 2024 reveals a modest increase in global smartphone sales volumes, largely driven by strong sales in Australia and the US during the holiday season.?

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