登录查看更多内容

Worldpanel's Top 10 Topics in March

KWP消费者指数

Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour around the world.

发布日期: 2024年4月3日

What were our most-read articles this month? The evolution of the FMCG industry around the world has sparked interest among our audience, from the boost of Easter sales in the UK to the static market in India. And in the tech industry, AI is making its way into the smartphone market -and into our audience’s reading list.

Easter sales spring early in the UK

Grocery price inflation eased to 4.5%, but shoppers remain on the hunt for value. Among those feeling most pressured, 78% are actively buying cheaper groceries while 68% are using promotions to help manage budgets, reports Worldpanel's Head of Retail in the UK, Fraser McKevitt . But Britons are also shopping for Easter and sales of seasonal treats have increased by ￡88 million compared to the same period last year.

Read the new Grocery Market Share

FMCG and cost of living

Europe

Irish shoppers indulge for Valentine’s, boosting post-festive grocery sales

Promotional levels increased in Ireland after the post-Christmas slowdown as retailers looked for ways to encourage shoppers through their doors. Dunnes Stores, Tesco, Aldi Ireland, and Lidl Ireland all saw strong growth in sales on promotion ahead of the total market, says Worldpanel expert Emer Healy.

Access the shares

Asia

FMCG purchases in India remain static for the second year

Consumption either declined or remained static in half of all the FMCG categories in India. The biggest drops were seen in cooking oils, followed by washing powders, basmati rice, and salt. On the other hand, spending on indulgent snacking and personal care categories has surged.

Download the deck for more insights

Mainland China’s regional retail leaders expand their territories

Competition is set to intensify in 2024 for Chinese retailers, with low price promises no longer enough to stimulate growth. There was a rebound in 2023 in hypermarkets and supermarkets - notably 沃尔玛 and Yonghui Superstores Co., Ltd. However, the combined market share of the top 10 modern trade retailers dropped by 1.6%.

Access the latest data

Unveiling Taiwan’s top 10 FMCG trends for 2024

In 2024, Taiwan's FMCG market expects growth in the food category, driven by new buyers, while health-conscious consumers boost beverage sales. As for Beauty, Home care, baby, and pet sectors, they all show resilience. Growth in offline channels will remain flat this year, and e-commerce is shaping new consumer habits.

Discover the 10 trends

Decoding consumers’ life-stage impacts product and channel choice in Thailand

In 2023, the Thai FMCG market faced challenges driven by macroeconomic pressures and shifting consumer sentiments. As prices surged across various categories, consumers found themselves re-evaluating their shopping behaviours and priorities.

Read the full report

Omni-shoppers in Thailand choose to buy food and beverages from e-retailers

Embracing e-commerce is driving FMCG growth in Thailand. Consumers in the market have become omni-shoppers, which means they buy FMCG from both physical stores and online. When it comes to food and beverages, e-retailers stand out as the preferred choice, whereas personal care products continue to thrive on social commerce platforms.

Access the report

Entertainment and Technology

Consumers embrace Artificial Intelligence in the Smartphone market

Smartphone brands like 三星电子 and 谷歌 that successfully market ‘halo’ AI features in their devices can influence consumer behaviour. "We could start to see manufacturers packaging exclusive AI features into subscription offers, charging consumers to access them and building a new revenue stream", writes Jack Hamlin , Global Consumer Insights Director at Worldpanel.