Worldcom PR Tips: Event Management, Predictions, Gen Alpha, EGC and More
As the calendar ticks over, it is time for events to get into full swing. We take a look at the
Importance of Event and Trade Show Management. How do you get ready? How do you get more out of them? Our partners provide details on ways to do both.
In this first edition of 2025, we also have insights on recreating great LinkedIn ads, embracing Employee Generated Content (ECG), targeting Generation Alpha and more.
The?Worldcom Partners?continue to win awards through December of 2024 and provide strategy and leadership on many pressing topics in Public Relations around the globe. We've rounded it all up for you in this edition of?Worldcom Highlights.
Importance of Event and Trade Show Management
After a historic disruption due to the COVID-19 pandemic in 2020, the events industry not only has managed to come back, but it has changed to become even stronger.?According to the Global Forecast from Amex GBT Meetings & Events[1], 66 percent of meeting professionals are predicting an increase in spending on events in 2025.
In addition, the report also shows that there is great enthusiasm for in-person meetings with 59 percent of professionals choosing in-person only. There are several reasons why events are taking on more importance, but a primary one is participants are showing a greater demand for human connection in an increasingly AI-driven world.
Although in-person events are back, virtual events are projected to still account for 21% of overall attendance. Creating a great virtual event means using many of the same planning strategies and additional social tactics as well.
Developing a Corporate Storytelling Strategy
Insights from RLF Communications, our partner in Greensboro, North Carolina United States
While companies are working on strategic planning, many of them set forth metric and goals to help meet business or marketing metric benchmarks. While all of those are necessary to create a successful strategic approach, many companies don’t integrate planning on how to execute storytelling.
Understanding the World of Wikipedia
Insights from Beutler Ink, our partner in Crozet,Virginia, United States
Most people know that Wikipedia is an important resource and has become the encyclopedia of the internet.?From football statistics, to corporate information, it contains over 6.9 million articles on the English language version.?According to Similarweb, it was the 8th ranked Global website with around 4 billion website visits.
The size and dominance make Wikipedia a crucial tool for companies because it enhances credibility, online visibility, and brand authority. Being listed on Wikipedia helps a brand signal trustworthiness to both users and search engines. Those aspects also make it very important for Search Engine Optimization (SEO) as well.
ImPRessions covers Storytelling, Networking and Shifting Marketplace
Insights from The Pollack Group, our partner in Los Angeles, California, United States
In the second season of ImPRessions, a podcast from The Pollack Group, their team has been highlighting important conversations in the public relations and marketing space.?Talking with industry leaders, they have covered topics ranging from reaching diverse communities, to professional networking and debunking PR myths.
AI Predictions for Public Relations in 2025
?In 2025, how is AI going to transform public relations and marketing?
?Artificial Intelligence has already begun to transform so many aspects of public relations, marketing and communications. With OpenAI introducing a new feature for 12 days in a row AI, there is not doubt that influence and functionality of AI is not only going to impact what firms deliver to their customers, but also the way PR and marketing companies are run.
Creating Successful LinkedIn Ads
Insights from True Digital Communications, our partner in Cleveland, Ohio, United States
?According to LinkedIn, for brands who run ads on their platform, they can get a 33% increase in purchase intent from ad exposure. As increasing numbers of professionals and brands migrate to ongoing use of the platform, advertising on LinkedIn presents a great opportunity.
?While platforms like Google and Meta share many similarities in ad strategy, running ads on the LinkedIn social platforms means understanding the unique nuances it takes to get the best performance. Due to the nature of the audience, LinkedIn is a bit different.
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Elevating Your Short Form Video
Insights from The Pollack Group, our partner in Los Angeles, California, United States
?With more and more contributors, being a standing social media standout continues to get even harder. It also means that you are only up against your competitor brands, but you are in competitions with TikTok challenges, cute pet videos, and the seemingly bizarre whirlwind of new content trends.
However, short-form videos can be the right form on social media to catch your audience’s attention. It might even be able to help you engage with your audience and actually hold their attention.
The big question is how to go from posting content that is getting lost in the social media doom scroll to stopping users in their tracks?
Targeting Generation Alpha: Our Future Consumers
Insights from Coyne Public Relations, our partner in Parsippany, New Jersey, United States
In the constantly shifting world of consumer behavior, Gen Z has dominated the spotlight for years, becoming the go-to demographic for both established and up-and-coming brands. While this focus has driven innovative strategies and campaigns, it’s time to starting preparing for the next wave of consumers: Generation Alpha.
For PR professionals, cracking the code to reach this group is essential for staying ahead and ensuring clients resonate with the consumers of tomorrow. To effectively engage Generation Alpha, it is important to understand their perspective. Gen Alpha experienced disruptions during critical developmental years including the COVID-19 pandemic.
For brands, this means rethinking strategies to align with their expectations and values in a way that feels authentic and forward-thinking.
Embracing Employee-Generated Content
Insights from Springboard Communications, our partner in Cork, Ireland
Over the last two decades, the need for companies to generate?internal communications?content has continued to grow.?From feeding the search engines, to the need to engage online audiences, the challenge has been sharing consistent and creative content.?That content needs to accomplish several tasks including making sure your organisation’s key messages are heard, employee attention is captured, and your internal communications goals are reached.
Content from people we know resonates more – employee content receives, on average,?24 times more engagement?than content shared by brands[1]. By sharing unique insights from their team through Employee Generated Content (EGC), employees can see what happens in different departments of the company. It is a way they get access to news or information that was not visible before.
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