A World Without NASA Documentary: The Impact NASA Has To Online Dating And Matchmaking Algorithms

I had the pleasure of being featured on GoButton Media's new documentary on CBS TV called "A World Without NASA" discussing the impact NASA's technology has had on modern day matchmaking. One would not think there is a relationship between the way modern dating sites and matchmaking apps like Censio.love pair singles, would have anything to do with how NASA developed AI for super computers to communicate with one another in space. You'll be surprised how much Nasa's tech has had an impact in all areas of our lives from navigation to online darting.

Dr. Michael Georgeff, the inventor of the radical methodology, is among the world’s leading experts in the research and application of artificial intelligence. He is a former director of both the Artificial Intelligence Center at Stanford Research Institute (SRI) International, Menlo Park, California, and the Australian Artificial Intelligence Institute Ltd., at the University of Melbourne. Through his work and research at NASA he created an intelligent agent software system utilized to monitor Discovery’s Reaction Control System engines turned into an online matchmaking search engine.

"Founded in 1998 and incorporated in 2000, weAttract.com, Inc., combines scientific and mathematical innovations to enhance human relationships. The concepts that Georgeff developed for NASA are at the core of the company’s computerized matchmaking technology."

“The work we are doing at weAttract has much in common with the approach we used at NASA,” he continues. “The key idea is to have some way of modelling human cognitive and emotional attitudes so that we can predict [human] behaviour or determine how best [humans] can accomplish their desires. In the NASA project, we used a very simple model of these cognitive attitudes: the ‘desires’ of the system were limited to the goals of closing valves, testing fuel pressure, and so on. The system had no emotions.”

Match.com began using weAttract’s software in 2003. It resulted in a sophisticated personality matchmaking program that used “smart” algorithms to customize a test for each user, so that each answer led to a tailored follow-up question; no two tests were exactly alike. Today, this technology has been incorporated into thousands of dating apps in an attempt to match the most compatible users together based on user behaviour.

For more information about the documentary A World Without Nasa, watch the show trailer

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