The world of VR & AR

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Virtual and augmented reality

Virtual reality is the environment which is perceived through the use of headsets or helmets. The computer-generated scenes and environment appear real to users and immerse them within their surroundings.

Augmented reality uses the existing real-world environment along with text, graphics, audio and other virtual enhancements to the existing setting. One of the most common examples of AR technology is the Pokémon Go application.

Although virtual and augmented reality is commonly used in the gaming industry the technology has many other uses and poses a lot of benefits in other industries. VR/AR is used in weather forecasting, healthcare, automotive, education, space & military, architecture and more.

Hokkaido Electric Power Company is using 微软 's Hololens 2 headset to help staff inspect critical equipment at a thermal power plant.

Read the Big Picture to find out more about the technology ??

Women in VR/AR

In 2021 AI Magazine took a look at 10 of the most influential women changing the AR/VR industry. Here we take a spotlight on a few of the women featured and their amazing accomplishments.

Christina Heller

Christina Heller is the CEO of Metastage . Since its founding in 2018, Metastage has completed over 200 productions with major brands and award winning projects, including two Emmy nominations. Prior to leading Metastage, Christina was the CEO of VR Playhouse , an immersive content company with immersive projects featured at SXSW, Sundance, and Festival de Cannes. She is a recipient of the Advanced Imaging Society's Distinguished Leadership in Technology Award and was named in the Huffington Post as one of 5 women changing the virtual reality scene.?

Rahel Demant

Rahel Demant has worked a variety of roles within the technology and artificial intelligence industry. She has Co-Founded/Founded 4 different companies, two of which being VR/AR companies where she still works now. VR First supports corporations to explore immersive technologies, in this role she works closely alongside the CEO. XR Bootcamp is an online academy which provides a range of VR/AR development courses.?

Yuka Kojima

Yuka Kojima is Founder of FOVE, Inc. , the world’s first eye tracking consumer VR hardware company. Yuka is determined to bring human connection to the virtual world through eye contact. FOVE reads eye movements for precise control to enhance the entertainment, education, gaming and medical sectors. Yuka directs the team’s vision, project management and business relations. With over 4 years experience working in 索尼 as a Game Producer, gaining valuable experience in managing large teams and gaining insight into the latest developments in gaming hardware and software. After this in GREE she has 1 and a half years of experience as Unit Leader for the company’s most successful game title Driland.?

She has selected as "Forbes 30 Under 30 Asia" and "Woman of the Year - Nikkei".

VR/AR Stories

AI, virtual reality and games build a power-hungry metaverse

The metaverse may become a virtual reality world for billions, but the energy required to build it will be very real. Companies and consumers must act now

Read more

Investment in Virtual Reality increased by 72% in 2021

Arden has revealed that the virtual reality market recorded its strongest year of private fundraising in the UK to date, driven by investment in Q4

Read more

How mixed reality keeps industrial engineering running

Yan Simard, CEO, Kognitiv Spark discusses mixed reality and its role in keeping industrial engineering up and running

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Creating protection from cyber attacks in a virtual world

Matias Madou , CTO and Co-Founder, Secure Code Warrior

Research by McAfee discovered that?81%?of global organisations experienced increased cyber threats during the Covid-19 pandemic. This threat has also extended to the public sector and has become a significant enough concern to prompt the?UK government?to launch the nation’s first-ever cybersecurity strategy to help protect public sector bodies from bad actors. A Cyber Coordination Centre is also being set up, with the aim of transforming the sharing of data and cyber intelligence.

Read more

TIMELINE - The 1960s to the VR revolution: The history of VR headsets

The concept of the metaverse increasingly in the spotlight, VR headsets have undergone a transformation from gadgets to ways to enable experiences that transport them into new, virtual realms.

Launched in November, Meta says its Quest Pro headsets offers high-resolution mixed reality, empowering users to engage effortlessly with the virtual world while maintaining presence in their physical space.

And 苹果 , long rumoured to be launching a VR headset of its own, is set to combine augmented reality (AR) with VR with its as-yet unannounced device.

In the December 2022 edition of AI Magazine, we take a look at the history of VR headsets.

Read the timeline or check out the full December issue

Top 10 companies leading in virtual and augmented reality

Over the past decade, virtual and augmented reality technologies have significantly transformed how we experience the world around us, revolutionising various industries, from gaming and entertainment to healthcare, education, and beyond.

As the industry continues to grow and expand, the competition to develop cutting-edge technology and innovative applications becomes increasingly fierce. Our top 10 list features companies that have distinguished themselves in this dynamic and fast-moving field, demonstrating a commitment to advancing the industry through their groundbreaking work.

From established tech giants like 微软 and 苹果 to newer companies like Niantic, Inc. and Magic Leap , these tech leaders are at the forefront of creating immersive experiences that blur the line between real and virtual worlds. They are developing new technologies and applications that enable users to interact with virtual objects, environments, and other people in previously unimaginable ways.

Discover the full list here

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