The world is very data rich and insights poor. At Ipsos, we are trying to change this.

One our recent projects is exciting – The Ipsos Political Atlas.

It captures how the public is reacting to the US election in real time.

The digital world has added another layer to campaigning, punditry, and understanding how a race is developing for voters. 

Many political battles are now fought and won online, and Political Atlas helps everyone from the political expert to the armchair analyst keep up with those developments.

Check it out at: https://www.political-atlas.com/

A special shout-out to Mark Polyak and Chris Jackson. Fusing Polyak’s prowess and experience in cutting edge digital research with Jackson’s expertise in polling and American politics, the project answers relevant questions at the intersection of those two fields.