World Tourism Forum Institute Power List 30: The Definitive Ranking of Global Tourism Leaders in 2024
Global Tourism Forum
The Global Tourism Forum serves as the event brand of the London-based World Tourism Forum Institute.
The World Tourism Forum Institute (WTFI) Power List 30 stands as one of the most prestigious rankings in the global tourism industry, recognizing the most influential figures shaping the sector. As the tourism landscape continues to evolve in 2025, this year’s list highlights leaders from aviation, investment, hospitality, and travel technology—key sectors driving the industry’s transformation.
With the official release set for January 30, 2025, this edition reflects the individuals whose vision, leadership, and strategic initiatives are redefining global travel in an era of digital innovation, sustainability, and economic resilience.
Key Trends Defining the 2024 Power List 30
1. Aviation Leaders Driving Global Connectivity
For 2024, airline executives take a dominant role in the Power List 30, reflecting the sector’s growing influence in global tourism recovery and expansion. With airlines pioneering sustainable aviation fuel (SAF), ultra-long-haul routes, and advanced customer experience strategies, these leaders are ensuring the future of air travel remains innovative and resilient.
2. Policymakers Redefining Global Travel Regulations
Visionary policymakers have secured a place on this year’s list due to their pivotal role in enhancing visa accessibility, implementing investment-friendly tourism policies, and developing sustainable regulatory frameworks. Their impact extends across border policies, travel security, and strategic tourism development plans.
3. Investment and Hospitality Titans Shaping the Future
Global tourism investments remain at the heart of economic recovery, with major hotel groups, resort developers, and destination investors securing spots on the list. Their role in luxury hospitality, sustainable tourism real estate, and experience-driven travel continues to reshape the industry’s infrastructure.
4. The Rise of Travel Technology Innovators
AI-driven personalization, blockchain-based security, and next-gen digital booking platforms have cemented technology executives as key industry leaders. This year’s Power List 30 includes tech pioneers who are revolutionizing customer experiences, predictive analytics, and seamless travel solutions.
5. Sustainability as a Core Industry Priority
Tourism leaders embracing eco-conscious investments, carbon-neutral business models, and regenerative tourism initiatives are gaining recognition. These executives are proving that sustainability and profitability can coexist, influencing both industry practices and consumer expectations.
Who’s on the 2024 Power List 30?
While the full list remains under embargo until January 30, 2024, notable categories expected to feature include:
Why the Power List 30 Matters
Beyond a ranking, the World Tourism Forum Institute Power List 30 serves as a strategic guide to the most influential figures in global tourism. This annual list not only acknowledges industry leadership but also provides investors, policymakers, and business professionals with insights into the key decision-makers shaping the sector’s future.
Conclusion
The 2024 Power List 30 highlights a new era of influence in global tourism, where aviation, policy, investment, and technology converge to shape a more sustainable, innovative, and resilient industry. As the official release date of January 30 approaches, the global tourism community eagerly anticipates the unveiling of the most influential leaders of the year—individuals who are not just adapting to change, but defining it.
Stay tuned for the full Power List 30, to be revealed exclusively via LIVE / WTFI’s content platform.
manager at travel and tourism / constuction
1 个月I agree!
Project Manager, Executive Director? Researcher of Cultural and Rural Tourism. new look at tourism, culture, and art
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manager at travel and tourism / constuction
1 个月Love this