The world spends roughly 12 billion hours using social platforms each day, which is the equivalent of more than 1.35 million years of human existence

Detailed analysis by the team at Kepios shows that there were 5.07 billion social media users around the world at the start of April 2024, equating to 62.6 percent of the total global population.

Social media user numbers have continued to grow over the past 12 months too, with 259 million new users joining social media since this time last year.

That equates to annualized growth of 5.4 percent, at an average rate of 8.2 new users every single second. https://datareportal.com/social-media-users