World Premiere: Sneak Peek of Do It! Branding

Big REVEAL - my next book (coming in 2025) is Do It! Branding.

Here's a summary of the first 25 micro-chapters as of right now.

Pop a comment below with which chapter title(s) resonate the MOST with YOU - and what else would you like to see included in a book on positioning, messaging, differentiation, and personal/professional branding for owners of professional services firms?

1. Stop Trying to Be “Authentic”

Everyone’s obsessed with being authentic. Here’s the truth: Your clients don’t care about your “authenticity.” They care about results. Focus on delivering value, not broadcasting your every quirk.

2. Your Logo Isn’t That Important

Let’s burst this bubble: Your logo won’t save your business. It’s a nice-to-have, not a must-have. Build your brand on trust and results—people will remember that more than your fancy design.

3. Brand Consistency is Overrated

Yep, I said it. Your brand doesn’t have to be a broken record. If you’re evolving, so should your brand. Consistency only works if what you’re consistently saying still matters.

4. Your Story Doesn’t Matter (Theirs Does)

Nobody cares about your origin story. The story that matters is the one your client is living. Position your brand as a key character in their journey, not the star of your own.

5. Stop Trying to Please Everyone

Niche down or get ignored. The broader you go, the more invisible you become. Be unapologetically specific about who your brand serves—everyone else is irrelevant.

6. Branding Isn’t About You

Think your brand is all about your vision? Think again. Your brand exists to serve your clients. Their needs, their desires, their problems—focus on them, not on yourself.

7. Forget “Likeability”

It’s not about being liked—it’s about being needed. Stop wasting energy on being everyone’s favorite and focus on being indispensable. Polarizing brands stand out. Neutral ones die.

8. Perfection Kills Brands

Perfect is boring. Imperfections make your brand relatable, human, and approachable. Aim for real, not polished. Real gets remembered.

9. Your Competitors Aren’t Your Enemy

Here’s a shocker: Your competitors can make your brand stronger. By positioning yourself against them, you become the alternative choice. Let them pave the way—then swoop in as the smarter option.

10. Don’t “Fix” Your Weaknesses—Own Them

Every brand has flaws. Don’t hide them, highlight them. Owning your weaknesses makes you human and trustworthy, which is way better than pretending to be perfect.

11. More Followers Won’t Fix Your Brand

Obsessed with follower count? Here’s a reality check: 5 raving fans beat 5,000 passive followers. Build loyalty, not numbers.

12. Stop Marketing, Start Meaning

Forget “marketing campaigns.” Create meaning instead. The more your brand stands for something, the more people will stand behind it.

13. Your Best Customers Aren’t Who You Think

You’re probably targeting the wrong people. Your ideal clients are the ones who “get it” right away—not the ones you need to convince. If you’re spending too much time converting, you’re speaking to the wrong crowd.

14. Forget Selling, Start Educating

Brands that teach, win. Your clients don’t want to be sold to; they want to be guided. Position your brand as the expert who shares wisdom, not the salesperson pushing a deal.

15. You Don’t Need a Big Brand to Charge Big Fees

Small brands can charge premium rates. It’s not about the size of your brand; it’s about the perception of value. Position yourself as an expert, and price like one.

16. Your Clients Want a Leader, Not a Friend

Being friendly won’t build your brand. Your clients want someone to lead them, solve their problems, and give them confidence. Stop trying to be liked and start being trusted.

17. Forget Brand Loyalty—Focus on Brand Urgency

Everyone’s obsessed with loyalty. But what you really need is urgency. Make your clients feel like now is the time to act, and they’ll be loyal by default.

18. You Can’t “Brand” Yourself Out of a Bad Business

Branding isn’t a magic wand. If your business is broken, no amount of clever branding will save it. Fix your offering first, then brand around what actually works.

19. Stop Being “Professional”

Professional is code for boring. Clients want real. Ditch the corporate tone and speak in a voice that’s relatable, even if it breaks the “rules” of professionalism.

20. Your Name Isn’t as Important as You Think

Your brand name is secondary to the value you provide. People care about what you can do for them, not what you call yourself. Stop overthinking your name and start focusing on your promise.

21. You Don’t Need a Big Budget to Build a Big Brand

Branding isn’t about how much you spend—it’s about how much you connect. Even with a shoestring budget, you can create a brand that resonates deeply with your audience.

22. Stop Competing on Price—Create a Premium Brand

Price wars are for amateurs. Instead of trying to undercut the competition, build a premium brand that commands higher prices based on the value you deliver. Someone has to be the most expensive - why not you?

23. Don’t Obsess Over “Branding” Tools

Stop wasting time on tools and templates. Your brand is the sum of your actions and how you treat your clients. Tools, logos, mood boards, and brand books don’t define your brand—your results do.

24. Let Your Clients Brand You

Here’s a secret: The best brands let their clients do the talking. Your job is to create experiences that your clients rave about—your brand will spread from there.

25. Brand for Where You’re Going, Not Where You Are

Don’t brand for your current situation. Brand for the business you want to have. Your brand should pull you forward into the future, not keep you stuck in the present.

David Newman is the founder of Do It! Marketing :

We help you boost your consulting firm's revenue by 50%-500% in less than 15 months without expensive ads, ineffective cold calling, or endless content marketing.

? If you’ve ever said, “We just need to get in front of more good prospects,” schedule a NON-sales Demo Call to see how we might help you right here .