World Obesity Day, 4 March 2023

Today, 4 March 2023, is World Obesity Day.

Is obesity the biggest pandemic?

I don't know.

If you still trust them: the World Health Organisation claims that around 2,000,000,000 or 2 Billion(!) people are overweight or obese. And that 2.8 Million people die as a result of that. Dead. Gone, Yearly!

And 51% of world population or over 4 Billion people will be obese by 2036.

Big chunk for the fitness industry

I do know this.

A large chunk of the global fitness industry thrives on these 2 Billion people that need help to reach a healthy body weight.

Shocking: aesthetics not health!

What I do know as well...!

Well, this is quite depressing. Shocking.

With my marketing agency, Hidden Profits Marketing , we've been helping fitness businesses around the globe since 2004. We help grow their member bases in North America, Europe, Africa, Asia, and Oceania.

And everywhere we see the same pattern.

Everywhere, people are far more responsive to advertisements for weight loss and aesthetics, than they are to health-oriented campaigns.

Can we change that?

Yes, we've found a way!

Based on member recruiting campaigns for currently almost 800 fitness studios around the world: we pioneered marketing concepts and succeeded in creating 'health' campaigns that attract potential new members to the same level as weight loss campaigns.

How is your fitness business doing in 2023?

Check this short inquiry:

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