The World Goes Digital: How Can You Benefit From These Google Stats?

It’s no secret that the world has embraced all things digital since the birth of the internet. 

To give you an idea of the explosion of online usage over the last 15 years, consider this: In 2000, about 361 million people were online worldwide. In 2016, there were over 3 billion. That’s a growth rate of 764%! Today, nearly half the world is online.

In India, the numbers are growing at an impressive rate with over 34.8% Indians having Internet access in 2016. Indians are so connected that they have an average of 0.80 mobile subscriptions each, that’s nearly one mobile line per person! People spend over 90 hours in a month!

How can your business tap into this opportunity?

Many of these digitally connected people are shopping. Studies say that, there would be close to 100 million online shoppers in India by the end of 2016.

Online video has also seen double-digit growth in the last five years, with millions everyday watching video on social sites or via websites such as Youtube, Netflix, etc

And people are spending hours, socialising and sharing—nearly 2 and a half hours of their time spent online per day is on social media sites.

If you’re a business owner, all these people doing all these things online presents loads of potential for you.