The World of Fake - The Risk of Sameness ...

The World of Fake - The Risk of Sameness ...

Recently I have been asking myself and around me ( Even, I entered into a conversation with Chat GPT about this :-)) about the influence of LinkedIn and other AI supported platforms to create profiles find jobs, review CVs, ..., in the standardisation of how individuals are showcasing themselves.


What is the definition of "fake"?

The definition of "fake" generally refers to something that is not genuine, authentic, or real. It implies a deliberate attempt to deceive or present something falsely. "Fake" can apply to various aspects of life, including objects, information, behaviors, or even people.


What happened lately in the world and the acceleration of fake news.

The proliferation of fake news in recent years has indeed been a concerning trend. The advent of technology and the rise of social media platforms have made it easier for misinformation and disinformation to spread rapidly and reach a large audience. This poses several dangers and challenges for society.

One major danger associated with fake news is the erosion of trust in traditional media and information sources. When people are constantly exposed to false or misleading information, it becomes difficult for them to discern what is true and what is not. This can lead to skepticism and a general sense of uncertainty, making it harder to make informed decisions.

Fake news can also have serious consequences on individuals and communities. It can manipulate public opinion, influence elections, incite violence, or even cause harm to innocent individuals. For example, false health information can lead people to make dangerous decisions regarding their well-being, and misinformation about crises or emergencies can hinder effective responses.

Another challenge is the speed at which fake news spreads. Social media platforms and instant messaging apps allow misinformation to reach a vast audience within minutes, often before it can be debunked. This rapid dissemination can make it challenging for fact-checkers and authorities to effectively combat the spread of fake news.

Additionally, the echo chamber effect plays a role in the spread of fake news. People tend to consume information that aligns with their existing beliefs, and social media algorithms often reinforce this behavior by showing content similar to what users have engaged with before. This creates an environment where false information can circulate within closed communities without being critically evaluated.

To address these dangers, it's crucial to promote media literacy and critical thinking skills. Educating individuals on how to evaluate information sources, fact-check claims, and critically analyze content can empower them to identify and combat fake news. Collaboration between technology companies, governments, and civil society is also essential to develop effective strategies to identify, flag, and limit the spread of false information without infringing on free speech rights.


Has LinkedIn accelerated the creation of fake skills, profiles, experiences, competencies, ..., of professionals who wants to show their best side in the network?

LinkedIn, being a professional networking platform, aims to provide a platform for individuals to showcase their skills, experiences, and professional achievements. While it's true that LinkedIn has become a popular platform for professionals to present themselves in a positive light, it is important to note that the creation of fake skills, profiles, experiences, or competencies is not unique to LinkedIn alone.

In any online platform that allows users to create profiles or share information about themselves, there is a potential for people to misrepresent their qualifications or exaggerate their accomplishments. This behavior is not exclusive to LinkedIn but can be found on various social media platforms, job boards, and even traditional resumes.

That said, LinkedIn has taken steps to address the issue of fake profiles and false information. The platform has implemented measures to verify user identities and encourages users to report suspicious or fraudulent accounts. LinkedIn also provides options for users to endorse others' skills and write recommendations, which can add credibility to a person's profile.

However, it is important for users of LinkedIn or any online platform to exercise caution and critical thinking when evaluating the information presented in profiles. Just like in any professional setting, it's advisable to conduct due diligence, verify claims, and seek additional evidence or references when necessary. Connecting with known individuals, checking mutual connections, and engaging in meaningful conversations can also help in assessing the authenticity and credibility of profiles.

Overall, while LinkedIn provides a platform for professionals to showcase their skills and experiences, it is essential for users to be discerning and proactive in verifying information to ensure the integrity of the professional network.


By willing to show others how good, brilliant, skilled, ...., professionals are, risk is that we end up having a kind of unification of profiles. All being great, fantastic, ...

In the age of social media and online platforms, there is indeed a prevalence of self-presentation where individuals tend to showcase their best selves and highlight their accomplishments. This phenomenon can create a sense of uniformity or a "highlight reel" effect, where people primarily share their positive experiences and achievements while downplaying their challenges or failures.

This pressure to project an image of success and excellence can lead to a certain level of conformity in how professionals present themselves online. There is a risk of a "sameness" or a lack of diversity in profiles, where everyone appears to be exceptional, skilled, and accomplished. This can make it challenging for employers or recruiters to differentiate between candidates and can also create unrealistic expectations or standards.

Furthermore, the desire to stand out and be noticed can potentially lead some individuals to resort to exaggerations or misrepresentations of their skills and experiences. This can contribute to an environment where it becomes increasingly difficult to discern genuine qualifications from inflated claims.

However, it's important to remember that not everyone engages in such behavior, and there are many professionals who genuinely showcase their skills and experiences without resorting to dishonesty. While there may be a prevalence of self-promotion, there are still individuals who value transparency, authenticity, and showcasing their true capabilities.

To mitigate the impact of this potential uniformity and "fake" presentation, it's important for professionals to be mindful of their own integrity and honesty in representing themselves. Employers and recruiters can also play a crucial role in conducting thorough assessments, including interviews, reference checks, and skills assessments, to evaluate candidates beyond their online profiles.

Additionally, it's valuable to foster a culture that appreciates diversity, encourages collaboration, and celebrates genuine achievements and growth rather than just the appearance of success. By promoting a balanced and realistic representation of professionals' skills and experiences, we can create a more authentic and meaningful professional environment.


With the very high risk of sameness, how an individual will make a difference in an ocean of fake or standardised profiles being improved by generative AI?

In an environment where there is a risk of sameness and standardized profiles, it can indeed be challenging for an individual to stand out and make a difference. However, there are still ways to differentiate oneself and showcase unique qualities and experiences:

  1. Authenticity: One of the most powerful ways to stand out is by being authentic. Instead of conforming to a generic mold, individuals can focus on showcasing their true personality, values, and passions. Authenticity helps create a genuine connection with others and can make a lasting impression.
  2. Unique Experiences: Highlighting unique experiences, projects, or accomplishments can set individuals apart. Whether it's specific challenges they have overcome, innovative approaches they have taken, or niche expertise they possess, emphasizing these distinctive aspects can make their profile more memorable.
  3. Demonstrating Impact: Rather than merely listing skills or qualifications, individuals can emphasize the impact they have made in their professional roles. Highlighting specific achievements, quantifiable results, or positive contributions to their organizations or communities can help them stand out as someone who delivers tangible value.
  4. Personal Branding: Developing a strong personal brand can help individuals differentiate themselves. This involves defining a clear professional identity, communicating a unique value proposition, and curating a consistent online presence across different platforms. Building a reputation for expertise, thought leadership, or innovation can make individuals more distinctive.
  5. Networking and Relationships: Engaging in meaningful networking and building relationships can significantly enhance an individual's visibility and opportunities. Actively participating in professional communities, attending industry events, and cultivating genuine connections can help individuals stand out and be recognized by others.
  6. Continuous Learning and Growth: Demonstrating a commitment to continuous learning, professional development, and adaptability can set individuals apart. This can involve acquiring new skills, staying updated on industry trends, or actively seeking out opportunities to expand their knowledge and expertise.

While there may be standardized profiles or the influence of generative AI in creating content, the human element remains essential. Authenticity, unique experiences, impact, personal branding, networking, and continuous growth can collectively contribute to an individual's ability to stand out and make a difference in an ocean of profiles.

Ultimately, it's important to remember that success and differentiation are not solely dependent on online profiles. Real-world achievements, interpersonal skills, and the ability to make a positive impact in one's field or community are what truly set individuals apart.

So, we can be optimistic and keep us far from sameness, standardisation, and fake ;-)


Jean-Michel Lorenzi

Scyllage | Executive Search, HR, Management & Leadership Consulting

1 年

Excellent article Emmanuel! Generative AI will obviously have an impact on the writing and content of CVs, but recruitment experts know that there's nothing better than an exchange between human beings, not only to validate the relevance of a career path to the requirements of a position to be filled, but also and above all to measure the behavioral adaptation that candidates will have to make in a new position, with a new manager, new colleagues, a new corporate culture, new ways of working and so on. For managers reading these lines and wondering how to measure these adaptation efforts, don't hesitate to contact me, I'll put you in the secret of the Gods ?? !

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