In The World Of 'Everything Is Content' - How Do You Create Content That Resonates

You know what they say? What doesn't kill you - gives you content.

From the moment you open your eyes in the morning to the time you sleep at night, everything you see, hear, and experience is content today. Actually, if you really think about it, your dreams are also nothing but content.

You open an app, and someone is posting about something. While some are making Podcasts, others are posting photographs on Instagram. While some people will be sending out newsletters, professional nerds like us will be posting Carousels and hacks on LinkedIn. What do you do? Which one do you pick?

Let's go step by step to create content in the world of 'Everything is Content'.

Understand the Content Landscape

The first is understanding the vast and dynamic content landscape. We live in an era where everywhere is content - companies, individuals, and organizations constantly produce material on various platforms. This makes it challenging for any single content to get attention and make an impact.

To navigate this, it's crucial to understand the types of content that dominate different channels. YouTube, Instagram, LinkedIn, Newsletters, Podcast, Twitter. What do you want to create? Where do you want to create?

Identify Your Audience

Know Your Customer (KYC). Here - they are your audience. Who are they? What are their pain points, needs, and interests? To answer these questions, conduct thorough audience research. Utilize tools like surveys, social media analytics, and audience personas to gather insights about your target audience.

For instance, if you're targeting busy professionals, your content should be concise, actionable, and relevant to their challenges. If your target audience is young kids – your content should be candid, fun, something that makes them feel good and motivated.

Creating Relatable Content

Once you know who you're speaking to, the next step is to create content that genuinely resonates. Start by developing a strong value proposition - what makes your content unique, and why should your audience care? This can be anything from offering expert advice to sharing personal stories that share common experiences.

You hear something from someone – watch a movie over a weekend – think about how that can be used for your content creation. Every experience – every insight can be helpful only if you know how to make it relatable for your audience.

Optimize On Different Platforms

Different platforms have unique behaviors that influence how content should be presented. For instance, LinkedIn is ideal for professional insights and in-depth articles, while Twitter is suited for short and punchy updates.

You might have a good podcast trending on Spotify or a newsletter with a high open rate. What do you do? You can use the clips from that podcast as short videos on YouTube and Instagram. You make a carousel out of that newsletter and post it on LinkedIn or a short note on Twitter. That's how you utilize the same content across platforms.

What Do We Know – What Do We Learn?

We wouldn't be doing any of these activities if the numbers weren't involved in them. It's important to measure the performance through metrics like engagement rates, click-through rates, impressions, etc. These numbers will help you understand how well your content is performing and what needs to be done.

Based on your understanding, refine and adjust your content strategy. If certain types of posts generate more engagement, consider producing similar content. Conversely, if specific topics or formats aren't resonating, experiment with new approaches or tweak your messaging.

Final Thoughts

In a world where content is everywhere, you need a strategy and honesty to stand out. By understanding the content landscape, identifying your audience, and creating relatable content, you can create content that resonates with the platform you choose.

Remember, there's always an audience for the platform, whether it's Reddit, Twitter, Instagram, or LinkedIn.

You know – what can be the first step? Making content with an idea you have in your mind right now! Just open your camera or your laptop and start making content. One needs to start at least!

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