World Earth Day 2022 - What we're doing to make a difference!

?This time last week, we shared our key takeaways from April’s @BrightonSEO event, which included everything from the rise in ‘Metaverse’ searches to the evolving complexities of the consumer journey. However, one topic which didn’t feature in the original article was the lack of sustainability in SEO and website management…

That’s because, given the consequences, this topic needed more than just an honourable mention as a key takeaway. We wanted to give it the space and exposure it deserves. And, what better time to do that than on World Earth Day 2022!

Did you know if the internet was a country, it would be considered the seventh largest polluter in the world? It’s the biggest machine ever built and produces enough e-waste from data centres, telecom networks and end-user devices to build the equivalent of the Great Wall of China, every year.

We were shocked to hear these facts, and though we are working to make our products more sustainable, we acknowledge that there is still a long way to go. So, in light of World Earth Day 2022, we thought we’d take this opportunity to share with you other ways that the Automotive Transformation Group are helping to reduce our carbon footprint!

Flexible Working

We understand that transportation is the largest emitting sector of greenhouse gases in the UK, with the equivalent of 122 million tonnes of Carbon Dioxide produced by the domestic transport sector every year. That’s why we offer flexible working to all employees at the Automotive Transformation Group.

Our employees are encouraged to find a working routine that best fits their department and lifestyle, meaning that when they aren’t visiting the office, they are free to work from the comfort of their own homes. This minimises energy consumption and CO2 emissions, while also having the added benefit of improving their work-life balance and mental wellbeing.

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Reusable Equipment

In the UK alone, around 13 billion plastic bottles are used every day, and unfortunately only 7.5 million of these get recycled. The remainder end up in landfill, or find their way into the ocean.

Here at the Automotive Transformation Group we discourage the consumption of single-use plastic and provide all new employees with helpful and sustainable products to equip them for their role.

Our welcome packs include reusable water bottles that are purposefully designed to reduce waste. They include eco-zipped hoodies made with recycled fabrics; reprocessed devices; and notecards made with recycled paper. Moreover, with every pack we distribute (using recyclable packaging, of course), a tree will be planted in its wake!?

It’s exciting to see that while the company embarks on natural growth, our efforts to reduce our carbon footprint will remain protected!

EV Technology

It’s one thing to try and make an environmental impact internally, but its another thing to replicate those ambitions across the automotive industry.

After the government’s decision to ban the sales of new petrol and diesel vehicles by 2030, it should come as no surprise that one in four households intend to buy an electric car within the next five years. In fact, our own statistics show that online transactions of all electric and hybrid vehicles are up 56%, when comparing March YoY.

That’s why we are investing in new ways to support dealers and educate customers on the benefits of owning an electric vehicle.

Our sites include over fourteen elements, specifically designed to engage and inform the environmentally conscious customer. We recognize the importance of meeting multiple touchpoints throughout the buyer journey and building consumer confidence throughout that process. Our pages include easily visible EV labels and tags, infographics, popular search tools, captivating landing pages and informative FAQs to support dealers in their transition towards EVs and help consumers visualize their lives with an electric vehicle on their driveway!

We believe that electric cars are the future, and we are committed to exploring new ways to invest in this technology, so that we can further contribute towards the reduction of greenhouse gas emissions. To stay up to date with our latest efforts and newest innovations, follow the Automation Transformation Group Company Page.

It’s a pleasure to see over 1 billion people now participate in World Earth Day activities every year, across 192 different countries. It has never been more important to acknowledge the urgency of climate change, as it effects each and every one of us. If you’d like to make a change individually, here is a list, courtesy of the Green Business Bureau with tips and tricks on how you can make a difference, or you can visit EarthDay.org, the official home to campaigns you can participate in, both as a group and individually.?