World domination strategy!
Amazon may be known to the world as the digital market for every kind of consumer good and, increasingly, for streamed entertainment, but Amazon Studios made it crystal clear that it also intends to be known as the company that creates high-quality films, not just for the home, but for movie theaters. First it became the world’s biggest online retailer, then it proceed to build, own, and control the highway in "the cloud, now they’re going to sell you your entertainment wherever you are. Wouldn’t we love to see what’s coming next… GO CHANGE!!!
https://variety.com/2016/digital/news/amazon-studios-cinemacon-theaters-1201753955/