A world of data at our fingertips - how producers are using cloud-based tools to captivate the audience with a wealth of content
In a world of multi-platform content, consumers are treated to a plethora of “broadcast quality” programming.?Content creators are required to produce the best?offering, of the highest quality to drive viewership and retain?the?audience.?This competition has raised the bar, and with innovations in cloud-based tools, sports,?entertainment?and news channels are delivering interactive, visually stunning results, with audience engagement, real-time reaction and dynamic graphics at the centre of?their content.???
Karl Kathuria, our Customer Solutions Director, joined BT Sport’s Digital?Content Manager, Daniel Rumens, and CEO of?Grabyo, Gareth Capon, to discuss the latest?innovations in cloud-based technology. Hosted by Lisa Collins from IABM, the?BaMLive?session touched on some particularly interesting topics, including their perspective of “broadcast quality” content and how?digital channels must now match the value of its linear cousin. Viewer experience is imperative for content providers across any channel, but context of the type of content and the way it’s consumed it also a consideration to what that experience it.??
Daniel Rumens delves into what BT Sport are delivering on their channels – both digital and linear – including?their use of our cloud-based platform, Bee-On to feature dynamic graphics and sports-fan reaction sourced from social media. Their producers are using these tools to create a narrative that resonates with their viewers for digital WWE, Boxing, and UFC shows, and are now using Bee-On for BT Sport’s Champions League Goals show on linear TV, featuring an in-studio display and social media wall.??
"Cloud-based tools are enabling us to add enhancements to our digital productions without adding a huge amount of costs. We can add multiple cameras?or?audience comments with ease. If we’re simulcasting on linear and digital, then we need to be legitimate to our digital audience.?We need to make sure we talk to people and bring them into our linear content to guide the editorial. It’s all about being consistent with sports fans?and?making sure we engage” –?Daniel Rumens, Digital Content Manager for BT Sport.??
A big thanks to Lisa and IABM for hosting the session. To watch the full?discussion,?you can click below?or?delve into all the on-demand content from IABM’s?BaM?Live platform.??
Visit our?blog?for more information?on?BT Sport’s digital offering using Bee-On.??