The World of Advertising, Streaming & More

Always learning and always reading... That's how I like to stay on top of the latest news in the AI and advertising industry. Two articles piqued my interest this week, regarding the state of advertising in other places in the world. Our journey at Qortex, providing cutting-edge video marketing solutions, resonates deeply with these global shifts towards digital dominance and technological innovation in advertising.

In regions like India, the advertising industry is experiencing remarkable growth, driven by digital innovations and a booming digital economy. Through 2018-2022, Indian advertising spending grew 10%+ each year. The Indian market's swift adaptation to digital trends, coupled with the surge in e-commerce and online services, has created a place for digital advertising to flourish, marking a notable shift from traditional media channels to digital spaces where personalized and contextually relevant advertisements thrive.

The overall?MENA (Middle East and North Africa) region exemplifies the dynamic nature of programmatic advertising, highlighting a unique blend of technological advancement and cultural specificity. The adoption of mobile-first strategies and the push towards addressing privacy regulations reflect a nuanced approach to engaging with the diverse and tech-savvy populations in these areas. The growth of programmatic advertising in MENA signals a broader global movement towards automation and efficiency in ad placements, leveraging data analytics and AI to tailor advertisements to individual preferences and behaviors.?These trends across different regions illustrate the global advertising industry's shift towards more integrated, technology-driven, and consumer-centric approaches. As advertisers and brands worldwide navigate this evolving landscape, the focus on innovation, adaptability, and sustainability in advertising practices promises to redefine how businesses connect with their audiences, setting new benchmarks for creativity and impact in the digital age.

What do you think? Where in the world are you? If you have any input, I'd love to hear it!

The Qortex Team Goes National March is for moving! Chat with our team in real life at the following events in the upcoming weeks: - Live Ramp RampUp | San Francisco, CA | Feb. 27-29 - AdMonsters Publishing Forum | Austin, TX | Mar. 3-5 - Plug'n Play | Sunnyvale, CA | Mar. 11-12 - CTV Connect | NYC | Mar. 13-14 - Sharethrough | NYC | Mar. 11 - DigiDay Vail | Vail, CO | Mar. 25-27 Send me a message and I'll connect you with the team member who is attending!

Streaming Around the World

The global streaming landscape is undergoing significant transformation, underscored by the fact that live content now captivates nearly a quarter of global viewing time, with 23% dedicated to live broadcasts and the remaining 77% to on-demand offerings. This trend highlights the enduring appeal of real-time entertainment alongside the growing dominance of on-demand content. The Video Streaming (SVoD) market is poised for robust growth, with projected revenues reaching US$108.50 billion in 2024 and anticipated to grow at a CAGR of 8.27% to US$137.70 billion by 2027. This surge reflects the escalating demand and popularity of streaming services worldwide, with the United States leading the charge, expected to generate US$43,970.00 million in revenue in 2024 alone.? ?>