WorkShop recruits doctor in consumer behavior to become the best at next generation retail

John Karsberg joins WorkShop to lead the companies’ insights and strategy work. He will be responsible for continuing to develop insight driven services and supporting WorkShop’s client’s strategic investments in the Nordics and globally. John previously worked at the agency network NoA and has a PHD in consumer marketing from Handelsh?gskolan in Stockholm. He has also worked many years in the H&M group in different positions internationally. John will be part of WorkShop’s management team and be head of the agency’s strategy and insights department.

?”I really look forward to becoming part of the team at WorkShop. The company has ambitious plans and I hope that my experience and ideas can contribute to interpreting and driving the retail of tomorrow and thus create success for WorkShop and their clients”, says John Karsberg.

Payman Hazheer , CEO of WorkShop, says that the agency is growing steadily because it fulfills clients' strong demand for sales and marketing services that are centrally led and locally delivered, creating efficiency and scale.

?“The new retail landscape forces brands to become more insight-driven so that they can better understand current and future customer behavior. We strive to be the best at knowing what drives consumer engagement, and how this can be conceptualized in different parts of the world”, says Payman.

WorkShop is a consumer experience agency with a focus on retail. The agency works with some of the biggest brands in the world. The agency delivers services to roughly 20 countries around the world directly from Stockholm and Paris. More local offices in the Nordics, England, and Germany are planned to be opened in the upcoming year.