It works! So why did I stop doing it?
Chandell Labbozzetta
NLP Training in Leadership Communication & Sales | Author | Growth Accelerator for Future-Facing Organisations, Teams, and Individuals - Enhance Your ‘Soft’ Skills and Grow Next Generation of Leaders In-House
“Many people start doing things. Successful people actually keep doing them as long as they’re effective.”
~ Chandell Labbozzetta
Transformation vs Change
Tom called me one day to ask when my next "7-day Results Transformation Challenge” would be taking place.
He took the Challenge last year and suddenly had all the qualified clients he could manage… And a waiting list. As he put it a few weeks later,?“I’m set, Chandell! Thanks to you I’ve got a 9 month pipeline and my business has been transformed.”
So, when he called, I asked him what had changed since we last spoke…
“Well, I need more clients. My business has grown, my expenses have grown and although most of my clients are staying with me I need to keep adding more. I really grooved on the daily tasks and interaction and I know your plan works.”
You see, Tom’s business was temporarily?transformed?by his strategic actions… But deep down, nothing had really?changed.
Tom’s story isn’t unusual, lots of people take my challenges, have their best month ever, and then find themselves back on the rollercoaster of feast and famine. Even though they?know?how to create success, they don’t necessarily?keep?doing the things that create it. That’s where systems come in.
Creating Lasting Change
If you want to create lasting change, you need to put in place systems that will keep you doing the things that are required to succeed and keep those sales rolling in.
That’s why I developed Confident Conversion: 90 days to More Cash, More Clients, More Impact. The program is designed to walk you through the process of creating structures and systems that turn short-term transformation into lasting change.
When Tom enrolled in Confident Conversion and started following the plan he discovered that it was easy to keep on with the actions that delivered results. Unlike last year where he filled his pipeline and then coasted, he now has a system (actually a series of systems) in place to attract leads, qualify them, close sales, and follow them up to increase long-term retention.
The difference is incredible! Because systems help you keep doing the things that work as long as they’re effective and give you standards by which to measure your progress.
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“As Long as They are Effective!”
I hope you noticed that significant phrase.
At the same time that Tom set up his systems, he set up tools to measure his results. Mostly, he’s measuring?inputs?the things HE controls, but he’s also looking at how long they take, how much energy they demand, and the results they deliver.
Strategically measuring these things has allowed Tom to direct his efforts. He knows that some of his sales and marketing activities are ‘slow-burn’ activities and others deliver fast results but don’t last as long. Over the months, he’s been able to determine what brings in his ideal clients and customers so he’s doing more of those and cutting out some other activities that aren’t as effective.
Measuring and Reviewing his results means that he has data to guide his decisions… In fact, last month he was about to cancel a program that he had grown tired of executing when he realised that it delivered almost 38% of his most qualified leads. He didn’t just?keep?that initiative running, he doubled down on his efforts in that area.
Pipelines Relieve Stress
Systems. Predictions (accurate ones). Pipelines… They’re all big de-stressers and stress-relievers and these days, we can all benefit from taking some of the stress off our shoulders.
If you are running from one crisis to the next in your lead flow and sales conversions then you need to do two things:
Not only will these two things make your business more sustainable and less stressful, it will also enrich your relationships (because you’ll have more time and energy for them) and improve your lifestyle.
If you need some help with setting up these systems, OR, if you are wondering if you couldn’t improve even further, then consider signing up for Confident Conversion: 90 days to More Cash, More Clients, More Impact and shifting everything (including your peace of mind and ability to relax) up a notch or two!
Chandell ‘The Sales Alchemist’ Labbozzetta?
P.S. One of the things we address in Confident Conversion: 90 days to More Cash, More Clients, More Impact is how to make your business stand out from the competition and how to communicate that difference to your customers, your clients, your prospects… and most importantly of all… your sales team
Confident Conversion: 90 days to More Cash, More Clients, More Impact is a live small group coaching program that gives you personal access to Chandell and equips you and your team with all the tools you need to create an overflowing sales pipeline and enable you to make more sales with less effort. For details, visit: HERE
Principal at Duo Tax Quantity Surveyors
2 年This is a great read, Chandell. Thanks for sharing this.
??Turn Your Brand Into A Magnet for A-Players & Dream Clients | Sponge [B Corp] & GoodNorth [Community]
2 年Awesome article Chandell! Learned a lot from your article. I especially agree with the importance of effective sales systems and pipelines. But putting one in place is definitely not as easy as it looks. Surely your Confident Conversion program will help tons of business owners navigate through it.
Retail Training and Consulting | Customer Service and Sales Improvement | Coaching and Leadership Training | Check out what we have to offer at our website below.
2 年Great question Chandell! Some things shouldn't change, yet others just have to. It very much depends on the circumstances, but we should always be challenging our thinking.
Being in business does not need to be so hard and you deserve to live an enjoyable life. A business that runs profitably without you |Strategy Implementation Specialist |Business Advisor & Mentor|
2 年Great post, full of valuable insights Chandell! Having an effective system in place is a must if we want to keep doing the things that are required to succeed.
NED | I help boards implement strategy | International PPM exec
2 年Chandell Labbozzetta these are more than great tips. It is a plan to move from being Tom 1.0 to Tom 2.0, the upgraded and better version of Tom! Thanks for sharing.