Working – Shopping – Charging – Chilling | The Marriage of E-Mobility and Retail

I recently bought a new family car, it’s fully electric and I love it. I am not alone in this choice, as the sales share of electric vehicles globally will reach 60% in 2030, reaching over 65 million vehicles sold per year.?

With a growing number of electric cars, charging will become a convenient and connected experience. At the same time, industries are converging, which has led to a new market opportunity for utilities companies who are combining e-mobility with retail. Today’s consumer expects omnichannel accessibility, which translates into having an integrated experience that moves their consumer data from their smartphone to laptop to local store and back again. The goal is to build a seamless experience between offering drivers charging of electric vehicles and shopping in a store, by connecting charging to loyalty offerings.?

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But this is not always easy: It can be hard to build a seamless experience between charging a car in front of a supermarket and the in-store experience.?There is no connection between charging information and the customer shopping behavior.?Offering EV-charging is asset- and cost intensive, therefore planning for high occupancy is key to drive revenue.

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Charging electric vehicles build on a different user behavior than refueling. With SAP E-Mobility, charging sessions can be integrated into a retail experience. Loyalty programs can be a huge help. This information complements the customer profile stored in the SAP Customer Data Platform and offers a complete 360 view of the customer. With the help of SAP Emarsys, targeted advertisements and personalized promotions can be sent in real-time to the customer, so that they can immediately benefit from their decision to charge in the S.MART. Due to the integration into the Point-of-Sales and the e-commerce store of the S.MART, promotions and vouchers can be redeemed everywhere

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But what does this mean if you are the manager of the S.MART Store?

1.????????It brings customer data and operational data together. Enhanced customer understanding leads to better business decisions. By combining customer data with back-office data from systems such as ERP and supply chain management, you can surface real-time insights from true 360-degree customer views.

2.????????Respect data privacy and build trust. Collecting and governing permission-based data is critical for addressing compliance and building customer trust. With a full view of your customers’ identity, consent, and preference data, you can understand how they want to engage, enforce their preferences across channels and touch points, and reduce regulatory risks.

3.????????Know your customer across every engagement. Customer identity opens the door to more value. Design and deploy integrations with greater ease to push relevant customer data – based on a foundation of identity and consent – to marketing, commerce, sales, and service systems in real time.

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Click on this link to see this scenario in action, I’d love to hear your thoughts about it. ?

If you would like to experience this for yourself, come and visit our award winning SAP Experience Center S.MART in Walldorf, Germany .

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