Working on our strategy 2030
Climate change and the rising share of electric mobility particularly in Europe, cars that drive autonomously – maybe with a general ban of human drivers – and tectonic shifts in the global geopolitical order: All these factors will transform our industry more than we can imagine today. As part of our Strategy 2030 work, me and my fellow board members spent all day Saturday discussing various future scenarios and strategic ideas to come out on the other side as winners.
I really liked the energy of the new board: We share pretty much the same view that in 2030 people will still be striving for individual mobility all across the world. We also agreed that individual mobility will become more sustainable and even cheaper, whether in terms of TCO (total cost of ownership) or MaaS (mobility as a service). And, more importantly: Customers will still love their favorite brands because they provide stability and comfort in an increasingly complex world. Moving around in grey tins will remain science fiction.
We quickly came to the conclusion that the biggest change will be the transition to Autonomous Driving. It undoubtedly will be a quantum leap and our future success – maybe even survival – will hinge on our ability to start offering autonomous driving within the next decade. If the car allows customers to spend the weekend skiing without today’s hassle of either using public transport or having to drive themselves, it will open a whole new world and customers will be willing to pay for it.
We also developed some initial ideas on what all that means for Volkswagen: The undisputed focus on software, even if that means fewer funds for other projects. Streamlining our value drivers with a clear focus on platforms, be it hardware platforms that we build our cars on, battery and charging or mobility services. In light of the dramatic shift in profit pools, we will need some general re-thinking in regard to our capital allocation, starting with an internal reporting structure that provides transparency.
This was a really good start, good atmosphere with open and constructive discussions and I’m already looking forward to the follow-up meeting.
Account Technology Strategist at Microsoft US
3 年To increase VW relevance in the marketplace, why not consider an announcement on the intent to subscribe to Tesla’s self-driving software platform? ? The rational is by having all VW EV’s and remaining ICE car manufacturing at some point using the same machine learning platform is the only way for humanity to share global automation and safety.?Is this not the greater good??VW - a car for the people, could now become known as the car for the planet.?? ? If other automakers would make public announcements of this subscription adoption before VW, then VW will lose a market making moment.? ? The value of VW moving first on this announcement, automatically gives better credibility and consumer interest to VW.?VW would save billions of dollars from wasted efforts trying to catch up to Tesla’s 10 year lead in machine learning and the related VW marketing spend trying to convince the consumer. ? Imagine if the strategic advisors to Biden would have orchestrated a US based manufacturer’s co-operative deal prior to their past EV summit day and announced it, America’s automotive strength would be feared as unstoppable world-wide!?VW would have suffered dramatically if America got their act together and be seen as innovators with pride to solve an unsolvable challenge. ? Is it not the time for VW to act now, taking advantage of the only moment that will exist in history and demonstrate the value of global co-operation/competition with Tesla?
Project Manager at “Sharaf LPG Ltd.”, IFCO Complex, 8th Floor, GEC Circle, Chittagong, Bangladesh.
3 年Best regards, Engr. Mohammad Salauddin Mahmud Bhuiyan C/O: Mohiuddin Ahahmed Bhuiyan A.R.No-156, Wireless Colony Poultry Farm Gate, Pahartali, Chittagong- 4202, Bangladesh Tel: +88 031 2521861, Fax: +88 031 2521861 Mobile: +8801822 896344 (Whatsapp & IMO), +8801972 896344 Email:?[email protected] Skype: bhuiyan_777 =======================
Software Engineer | European | CSUler | Capitalist | Futurist | Geek | Maker
3 年?There is only one complex software domain where Europe still has a chance to play a leading role: the next generation of automotive software.“ That‘s bullshit.
Nice to see that Volkswagen thinks long-term!