Working The Nets

How A Professional Networker Works The Nets

Some business owners add tens of thousands of dollars a year to their bottom line by networking. Others?in the same industries come out to one or two meetings and declare that networking is not for them.?What are they missing?

Networking is working for someone in your industry. It is working for people who have little or no connection to the people they are networking with. It is working when there is nobody in the room who is a buyer.

Real networkers know that people do business with those that they know, like and trust and those people will also open doors for them. A professional networker sees the people in the room as their marketing arm that will reach out to the people who never come into the networking room. A professional networker knows how to motivate them to do so, and they have spent time training them on what a valuable lead looks like for them.

A professional networker works the nets. They view networking in a different way. They are not playing at it, or trying it. They are doing it.

3 Things A Professional Networker Does Differently

1. Ask for referrals specifically.?A professional networker takes time to ask for the sale, and they ask for a referral whether the prospect is buying or not. They track their referrals and know the source that each one of these referrals came from. In their network groups they ask specifically. Do you know who is in your exact target market? What age? What gender? What occupation? What can you tell us about them that makes us think of someone we know?

2. Follow Up On Referrals.?A professional networker uses both automation to touch them over and over again as well as real phone calls. The sale comes in the follow up, not at the networking meetings, so the follow up is critical. A professional networker absorbs new information about automation and tools that will assist them because they are busy, and busy business owners need help to accomplish this. There is no better help than AI and tech that never sleeps.

3. Perfect Your One Minute Infomercial.?The professional networker can say it well in one minute or less. In one minute you need to be able to say, who you are, what you do and what is your perfect client. Time yourself. Practice. When you get it into one minute and you are comfortable in saying it, then also create a 30 second elevator pitch and a two minute one. This gives you diversity in a variety of different situations and you will become very clear in asking for exactly what you want. Your number of referrals will go up and the quality of the leads will improve as well. Keep it simple enough that a 5 year old can understand it. Then your networking group can repeat it too and become your marketing team!

4. Attend A Weekly Referral Group.?A professional networker is not afraid of a weekly commitment. There are many kinds of groups that you can attend and it is always good to diversify but if you do not have a weekly core group of dedicated people who are willing to watch out for your next great lead you are doing yourself a great disservice. A weekly group becomes the source of loyal and supportive friends who will market you to whole people groups where you may never tread. This is the ideal marketing group who is out there sifting?through prospects for you and taking your message beyond your time and location capabilities. This one activity each week can grow your business more than all of your other marketing activities combined.

5. Book A Meeting From The Meeting.? Every new person who comes to your group whether they are a member or a guest is a potential friend, a possible client, and a future collaborator. Why wouldn’t you book a coffee with them?

On June 11th we will begin the 3 Day Networking Challenge where we will bring business owners and entrepreneurs together with their ultimate target market. Join us by REGISTERING HERE.