Working With LinkedIn For Lead Generation… At No Cost!

LinkedIn has become one of the most powerful places for businesses to generate new leads. While most people use LinkedIn as a way to stay in touch with former friends and colleagues, there is so much more that can be done with this professional networking platform. Utilizing your LinkedIn network is the fastest way for your business to find new leads. Here are some of the best ways to use LinkedIn to generate more leads using the standard free LinkedIn account. No upgrade and no marketing budget required.

Optimize Your LinkedIn Profile

If you are going to connect with your ideal clients on LinkedIn, then having an optimized profile is a must. Traditionally, profiles on LinkedIn were all about who I am, what I do, what my qualifications are, and what I am interested in. Essentially it was your CV online. Now that it has become the most powerful business lead generating platform, it needs to answer your potential clients' most important question…What can you do for me? Get that right and you will get 80-90% of invited connections accepting your request.

Connect With Your Ideal Clients

When you are crystal clear on whom your ideal client is, then optimizing your profile as mentioned above will make finding and connecting with them on LinkedIn an easy process. LinkedIn is the only platform that allows you to search for people using their name, position, company, city, country, or interests which makes it extremely powerful for building a network of highly targeted prospective clients.

Create A Company Page

LinkedIn is a professional platform so, unless you are a household name, you will need a company page to spread your brand, products, and services. A company page also gives you the ability to get prospective clients from your network to follow your page so they can learn more about your business and what you offer them. The statistical data on your company page is extremely valuable in helping you determine if you are attracting and talking to the right people.

Create Product Pages

LinkedIn allows you to create product pages so that you can highlight the benefits and features of your products or services. This allows you the flexibility to focus on a specific product page for a specific campaign. Followers of your product pages will also be able to find out more about the product featured on that page. You can now have a catalog of your products or services on LinkedIn.

Write Articles To Share Value

Publishing articles on LinkedIn is a great way to share your brand and knowledge demonstrating to your potential clients your expertise in your industry. This is also a great way to get engagement and if it includes a CTA (Call To Action), you can potentially generate a lead or client. The right use of articles is a great tool for business growth using LinkedIn.

Always Share Value

LinkedIn is not a sales platform but by sharing value with your connections, you can generate leads that will ultimately convert to clients. Anyone that has attended a sales training course will have heard that sales are all about relationships yet, when they go out into the world, they just want to sell, sell, sell. Leverage LinkedIn to build relationships, gain your connections trust and that will generate leads that you can convert to clients.

Putting It All Together

This article has covered some of the major advantages of using LinkedIn effectively for lead generation but there is more. Understanding how to carry out hashtag research, how to message your connections without coming across as pitching a sale, monitoring your SSI (Social Selling Index), and how to take your connections on the buyer’s journey further provides you with the most powerful tool for lead generation.

In Conclusion

The successful webinar series on How To Leverage LinkedIn For Lead Generation has shown hundreds of businesses exactly how to gain maximum benefit from their LinkedIn presence. This webinar series was so popular that a recording has been made available for you to see exactly why it is important to have an optimized LinkedIn profile and how you can then leverage it to generate leads for your business.

You can watch the recording on This Page. There is no email required you get direct access to the recording.

Let me have your feedback on the recording by sending me an email to [email protected] and if you have any queries, I will gladly answer them.

"Your Success Is Our Focus!"

?Carlos Batista

Business Transformation & Growth Specialist

BusinessCoachingHub.co.za