Working with a copywriter vs. working with a copywriting partner with extreme marketing value.

Before I became a freelance direct response copywriter almost 20 years ago, I worked at 2 different DR agencies writing copy. It was pretty simple, I took the projects the owners gave me for our clients, and I wrote.

?I had very little client interaction or input at this stage of my career.

?Then, when I felt I was experienced enough, I went out on my own and began writing for my own clients.

?The more experience I gained in working with clients, and understanding more about the other parts of the direct marketing success formula, the more they trusted my opinion.

?That’s when I became less of a hired gun, freelance copywriter. And became more of a copywriting partner.

?Clients appreciate the fact that I’ve now worked with hundreds of clients around the world, selling hundreds of different products and services. Which gives me a unique view to the direct marketing world that I can share across clients to help them better.

?Today, I still do plenty of “hired gun” copywriting for clients who just want me to write a one-off project for them.

?But, I’ve found that my best success comes from those clients who trust me as a creative/copywriting/strategic marketing partner they can rely on.

?This isn’t an official role, title or agreement. ?It’s simply a trust-driven, productive, dynamic working relationship.

?I’m not paid any extra for this collaborative work.? But when we succeed together, it leads to more projects, expansion, growth and more projects.

?So what does it mean to be a copywriting partner with extreme value, instead of just a copywriter. For me it means:

?My clients keep my number on speed dial.

?That may sound strange.? To keep my number programmed in their personal cell phone. But when they understand my #1 goal is to make them more money, we talk a lot.?

?And since most of my clients are smart, hard-working ecomm business owners who live all over the world, they don’t want to wait for an email when they need to talk about a marketing issue with me.

?They know I’ll answer their call, text or Skype pretty much any time day or night, weekends, holidays, I’m easy to find.

?It means we brainstorm ideas about new products, marketing strategy, positioning, messaging, pricing, and our target audience.

?It means they know I’ll share anything I can to push us to greater success.? After 25 years, there is no marketing problem I have not helped solved.? You simply can’t be a great copywriter without developing a sharp marketing mind also.

?It means I’ll keep working to tweak and change a promo if it’s not working as expected.? Without charging extra for my time, and with no limit on how much time I spend doing this.

?Since many of my clients run very profitable, but tight organizations, they get the advantage of value and input from me, without having me as part of their permanent staff.

?There are thousands of copywriters in the world today. But if you’re a direct marketing-optimized company, you’ll get a lot more value by finding an experienced copywriting partner who is willing to go the distance with you, and freely share all their accumulated knowledge.