Working IN the Business Vs ON the Business

Introduction

I get it. If you're running a coaching business, you want to be hands-on in every aspect of your business. You want to work IN your business because that's what makes it feel like a "real" coaching company and not just a side project or hobby. But there are some things you need to work ON in order for it to grow into something even bigger than it is now.

It takes time for someone who starts out with zero knowledge about marketing and sales to become an expert in either of these areas (if ever). When you have a family to support, a mortgage to pay, or elderly parents to care for, the problem becomes even more complicated—so what do you do?

Understand the distinction between working IN and ON your business

Coaches and consultants who are successful understand how to work IN and ON their businesses. "Working IN your business refers to all the activities you can easily assign to others." These are the day-to-day tasks that make up 75–90% of your work but don’t contribute much value to the overall success of your coaching business (e.g., managing accounts receivable).

At this point, most coaches think they need someone else to run their businesses for them. If you want more time for yourself, find someone who can take care of this part of it so that you can focus on what matters most: growing and scaling your business through strategic planning, goal setting, process automation and other non-repetitive activities that actually drive prospects/clients into buying from YOU!

Identify areas where you need to be working ON the business

There's a difference between working IN the business and working ON the business. The former is more tactical, while the latter is strategic. Working IN the business means doing work that helps your coaching business grow and flourish. On the other hand, working ON involves identifying opportunities for growth and developing ways to leverage them into real revenue streams or profits.

So if you're spending all day responding to customer service inquiries and sending out invoices for clients, then there's nothing wrong with that—but it doesn't necessarily mean that you're working ON anything at all. It probably won't amount to great results unless something changes as far as what makes up your time spent at work every week goes.

For example, let's say one day someone calls in sick, so we take over his responsibilities because we want him healthy again soon. Before long, though-maybe even during lunchtime-something happens which requires our attention elsewhere (another call comes through regarding another client issue), meaning suddenly three different tasks are getting done simultaneously instead of just one now....

Find ways to outsource and simplify operations

It’s important to understand that there are a lot of things you don’t have to do yourself. Hiring someone or outsourcing work is a great way to simplify operations and grow your coaching business.

You don't have to hire an employee for every single job in your business. In fact, maybe your business could benefit from using technology like Slack or Asana instead of hiring someone onsite who would just slow down the process.?

Another option is hiring a freelancer through platforms like Upwork or Fiverr. These platforms provide access to thousands of freelancers who offer services ranging from lead collection, market research, graphic design, web development work, all the way through accounting services. Ensure you qualify freelancers by giving a small portion of your tasks a paid test.

Use technology to automate routine business processes

The next time you have a business task that needs to be done, think about whether technology could do it for you. If the answer is yes and you don't already have the technology in place, then consider using it.

Build a system of accountability for checking in on your progress towards goals

Accountability is the most important thing to keep you on track with your goals. If you want your coaching business to flourish, then accountability is essential.

Build a system of accountability for checking in on your progress towards goals. For example, if I am trying to get my finances under control, I might use an app like Mint to track what I'm spending money on every day. This way, I can check in often and make adjustments where necessary.

Track both short-term and long-term goals

When it comes to goals, there are two types of people: those who are focused on short-term goals and those who have their eyes set on the long game. The former tend to be more motivated by measurable results and can often achieve them more quickly than their counterparts. Longer-term goals, however, require more patience and perseverance to see them through—but once achieved, they can lead to much greater rewards in the form of increased knowledge, skills, or income potential.

So which is better? The answer is both! You should be tracking both your short-term and long-term goals.

Working ON the business is essential for growth and long-term success

Working IN is all about getting things done, but it can also stymie you if you don't spend enough time working ON the business.

Working ON the business is essential for growth and long-term success because it ensures that your coaching business continues to grow over time by ensuring that it is sustainable (even in periods where growth slows) or even expands in new areas as demand for your product increases.

Conclusion

Whether you’re just starting out or looking to grow your coaching business, you need to learn how to work ON the business in order to increase efficiency and profitability. The good news is that there are many ways you can do this! Start by identifying areas where you should be focusing on growth, then find ways like outsourcing, automating processes, and building accountability into your schedule so that you can start working ON your business today.

If you want experts to work on your lead generation and take your coaching business to the next level, visit Super Eight Digital .