Workfront joins the Adobe Experience Cloud
Exciting news about the Adobe acquisition of Workfront! I think work management is an often overlooked critical component of providing magical customer experiences.
How you work can be just as important as the work you do to be successful success.
At Macro we always believed work management best practices are a fundamental piece behind the curtains of any successful marketing operations team.
In our 7+ years of consulting experience we've seen many thriving teams and many teams in chaos either Enterprise or SMB. Here is what we've seen all successful marketing operations departments practice:
Work Management & Collaboration: Planning Marketing Programs & Campaigns, Balancing resources and work load for everyone. Having one place to find all the files you need.
Process Optimization: Mapping out how something works and constantly look to reduce steps in projects and ongoing campaign operations.
Establish a Road Map: a direction and a plan, usually broken into phases outline how your organization can become more digitally mature.
Knowledge Base: Ensuring the team is enabled with the articles, examples and how-to tips to be successful in projects where they might have not have so much experience in.
Roles, Responsibilities & Expectations: Be clear on who does what. Define your subject matter experts and who are the best people to be involved. Know when to use internal resources vs external agencies as staff augmentations and extra hands.
Insights: Marketing Programs Demands, Campaign Success, Type of Requests, Blockers, Request-to-Reporting time, Troubleshooting required and Service Level Agreements (SLAs)
Workfront and the rest of the Adobe Experience Cloud solutions can now better operationalize solid customer experiences.