Workbnb Launches “Frontliners Sports Show”: AI-Animated Sports Podcast Celebrating the Blue-Collar Workforce
Yeves Perez, Workforce Champion
??Techstars ‘22 | CEO at Workbnb & Workforce Housing as a Service (WHaaS) Pioneer | Proud Supplier to the NFL ?? | Black Excellence Society Member | Currently Fundraising for Pre-Seed Extension ??
? Techstars-backed Workbnb launches the “FrontLiners Sports Show” ahead of Super Bowl LIX, a niche podcast celebrating blue-collar families who raise future sports stars.
? Mid-term rental demand surges as states tighten short-term rental regulations, positioning Workbnb to create unique brand experiences for workforce rentals to stand out.
? “FrontLiners Sports Show” fills the content gap left by Mike Rowe’s “Dirty Jobs”, spotlighting skilled trades and blue-collar sports culture.
Las Vegas, NV (February 7, 2025) – Workbnb, a lodging platform specializing in workforce rental homes for construction workers and other workforce travelers within the skilled trades, is proud to announce the launch of the “Frontliners Sports Show,” a bi-weekly podcast co-hosted by seasoned journalist Bryan Horwath and Workbnb CEO Yeves Perez. This innovative sports podcast offers a fresh perspective by examining the world of sports through the lens of the blue-collar workforce, honoring the families who nurture the next generation of superstar athletes.
“Traveling for work is difficult enough,“ says Perez. “I guarantee you many of the fire fighters, EMTs, and engineers who traveled to Los Angeles because of the wildfires missed their kid’s birthdays, anniversaries with their spouses, and other important life events, which is a sacrifice they chose to save lives. I believe sports is the great connector in America, and we saw a gap in podcast content to make these road trips and down-time more enjoyable.”
About the Co-Hosts
Bryan Horwath brings a wealth of experience to the show, with a background in journalism and a passion for storytelling. His insightful commentary and deep understanding of sports dynamics make him an invaluable addition to the podcast.
Yeves Perez, Workforce Champion , CEO of Workbnb, is dedicated to enhancing the lives of traveling workers by providing comfortable accommodations. His commitment to the blue-collar community and innovative leadership at Workbnb underscore the podcast’s mission to celebrate and support the skilled trades.
Perez says, “The rise of live streaming and live chats is interesting, however AI is causing a shift in the quality of the experiences, permitting brands to rely less on human influencers, and invest more in AI twins and AI animation. We can explore AI generated visualizations to describe sports trends, or hypothetical examples presented (by hosts) during recording, and added the show before uploading.”
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“Workbnb identifies as a status quo challenger. It makes no sense to start a copy-cat podcast to consistently sell Workbnb, but sponsoring an ad-free AI-first experience celebrating blue-collar workers in 2025 fits our brand,” Perez stated on Instagram (WorkbnbCEO).
Podcast Segments
The “Frontliners Sports Show” is structured into five engaging segments:
? Standing on Business: Discusses current events and developments in the sports industry.
? On Storm: Focuses on travel-related topics, highlighting the journeys of athletes and fans alike.
? All In or Fold: Debates on pressing sports issues, encouraging listeners to weigh in with their perspectives.
? Underdog/Overtime: Spotlights stories of perseverance and triumph within the sports world.
? Topping Off: A nod to construction traditions, this segment celebrates milestones and achievements in sports.
Target Audience
The podcast aims to resonate with individuals in various skilled trades, including:
? Construction Workers
? Electricians
? Plumbers
? HVAC Technicians
? Mechanics
? Truck Drivers
? Welders
? Carpenters
? Machinists
? Heavy Equipment Operators
Brand Innovators published an article “Innovator Insights” where Annu Subramanian , Vox Creative’s Supervising Producer of Audio is optimistic about branded podcasts.?
“In the same way that brands have to have an Instagram presence or a Twitter presence now, they will need to be able to tell their story on a podcast feed soon enough,” the supervising producer for branded audio at Vox Creative says.?
“It’s an opportunity for them to not just say who they are, which is valuable, but there’s also the element of aligning with customers and participating in storytelling that shares their values.”
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Filling the Content Gap
Recognizing a void in media content that authentically represents the blue-collar workforce, Workbnb is committed to providing engaging and relevant programming. The “Frontliners Sports Show” seeks to fill the gap left by programs like “Dirty Jobs,” offering content that resonates with skilled tradespeople and highlights their contributions to society. “A blue-collar, AI-Animated Sports Show headquartered in Las Vegas, Nevada really makes a lot of sense and will definitely stand out. Las Vegas now proudly boasts an NFL team, the Raiders, an NHL team, the Golden Knights, a WNBA team, the Aces, and a USL team, the Lights, and soon the Athletics baseball and an NBA expansion team, both on The Las Vegas Strip. And guess who’s going to build these new Sports stadiums? Gen Z,” says Workbnb CEO Yeves Perez.
“A winning podcast with quality segments and founded within a sports haven adds a unique perspective for covering competitive sports in the highest levels.”
Encouraging Future Generations
By showcasing the vital role of blue-collar professions in the sports industry and beyond, the podcast aims to inspire Gen Z and future generations to consider careers in the skilled trades. A survey found that 58% of employed individuals in the U.S. attributed their career inspiration to media such as books, TV shows, movies, podcasts, or video games, underscoring the influence of media representation on career choices.?
Annalise Nielsen , blogger for Pacific Content described the Blue-Collar Opportunity,
“there are so many listeners who are keen for new content, but are greatly underserved by brands in podcasting.”
Supporting Mental Health
Understanding the challenges faced by those in physically demanding jobs, the “Frontliners Sports Show” will also provide resources and discussions aimed at improving mental health within the blue-collar community. By encouraging a deeper sense of brotherhood and shared experience, the podcast seeks to create a supportive environment for its listeners.
Charitable Commitment
Demonstrating a commitment to the well-being of the construction community, Workbnb pledges to donate 5% of the podcast’s proceeds to the Project Built, led by Joshua Vitale in Arizona, to support efforts in reducing suicide rates within the construction industry. “Growing up in a small Arizona mountain town, sports were the only thing that kept me out of trouble. They gave me an escape from a home filled with abuse and my coaches were my only positive male role models,” Vitale said.
Joshua Vitale, a seasoned construction superintendent and founder of Project Built, a 501(c)(3) nonprofit, says “Construction workers, linemen, and athletes face many of the same personal challenges—building resilience and work ethic that drive success both on the field and on the job site. This podcast is a long-overdue celebration of that connection.”
Vitale is an entrepreneur, writer, construction leader, Chair of Construction Suicide Prevention Week, and Chair of the Arizona Workplace Wellness Committee. Vitale was featured in the NBC story, "Construction Workers are dying at an alarming rate."?
Availability
The “Frontliners Sports Show” will be exclusively available on Patreon and the new Workbnb Roku channel, allowing content to be consumed on Smart TVs in numerous Workbnb accommodations across the country. Three episodes have already been recorded, with launch dates and exclusive content to be released in the coming weeks.
What's Included in the Paid Membership
Workbnb is dedicated to providing comfortable and convenient accommodations for traveling workers across the United States. By understanding the unique needs of the blue-collar workforce, Workbnb ensures that professionals have a home away from home during their assignments.
For more information or media inquires, please contact: Matthew Parsons
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??Techstars ‘22 | CEO at Workbnb & Workforce Housing as a Service (WHaaS) Pioneer | Proud Supplier to the NFL ?? | Black Excellence Society Member | Currently Fundraising for Pre-Seed Extension ??
3 周Deena Johnson Lee Eddie Sell Sam DiGiovanna we are new first connections but I am eager for your feedback about our new podcast concept and our goal to influence Gen Z to choose the skilled trades and absorb leadership principles via a Sports podcast. Let me know your thoughts.
??Techstars ‘22 | CEO at Workbnb & Workforce Housing as a Service (WHaaS) Pioneer | Proud Supplier to the NFL ?? | Black Excellence Society Member | Currently Fundraising for Pre-Seed Extension ??
3 周Shailen Bhatt we are new 1st connections, but I’d really appreciate your feedback on our new podcast concept to reach GenZ and influence into the skilled trades. You would also be an awesome guest to interview! ????
??Techstars ‘22 | CEO at Workbnb & Workforce Housing as a Service (WHaaS) Pioneer | Proud Supplier to the NFL ?? | Black Excellence Society Member | Currently Fundraising for Pre-Seed Extension ??
3 周Henry Nutt, III big fan of your leadership posts! Would love to talk to you more about our new podcast and get your feedback!
??Techstars ‘22 | CEO at Workbnb & Workforce Housing as a Service (WHaaS) Pioneer | Proud Supplier to the NFL ?? | Black Excellence Society Member | Currently Fundraising for Pre-Seed Extension ??
3 周Jordan Rogers would love to do a collaboration with you! Big fan in Las Vegas! ?????????
??Techstars ‘22 | CEO at Workbnb & Workforce Housing as a Service (WHaaS) Pioneer | Proud Supplier to the NFL ?? | Black Excellence Society Member | Currently Fundraising for Pre-Seed Extension ??
3 周KP Reddy we need to get you on as a guest sometime this summer! ?????????