Work Of The Week: Guinness's Premier League Debut??; Dove Attacks Ageism;??Audi's Unusual Love Stories and More...

Issue #6 | 23.08.24

Here is your fix of the campaigns that caught our eye this week.

??Guinness makes its Premier League debut with its biggest-ever global campaign

Ahead of the 2024/25 season, the brand, along with AMV BBDO, has marked its debut as the official beer and official non-alcoholic beer of the Premier League

Ahead of the much anticipated opening weekend of the 2024/25 season, Diageo Guinness and AMV BBDO released the brand's largest global campaign to date, marking its debut as the official beer and official non-alcoholic beer of the The Premier League . The campaign features four ads, global out-of-home advertising, ‘Lovely Game for a Guinness’ creative in pubs and retail outlets, sponsorship of the Premier League’s Goal of the Month award, and a fleet of 20 tankers bringing the beautiful beer to the beautiful game. Read here.

??Dove flips ageism on its head with 'Beauty Never Gets Old' campaign

The work, created by 爱德曼 , celebrates the 67th anniversary of its 'Beauty Bar' product

DOVE, Inc. and the creative team at Edelman have flipped the concept of ‘ageism’ on its head. As the brand approaches the 67th anniversary of its iconic 'Beauty Bar,' it has created a campaign 'Beauty Never Gets Old' that blends purpose with product with creative that cheekily leans into the misguided perception of the Beauty Bar as ‘a product for your grandmother’. Read here.

??Animals Show Their Appreciation For Design Through Audi's Love Stories

The social and digital campaign from BBH features three films each capturing a creature interacting with a feature within its new electric vehicle

奥迪 is showcasing its reputation for innovative design through a series of films that feature creatures appreciating elements of the new EV model, such as its headlights, ambient internal lighting and integrated headrest speakers. The campaign from BBH London , titled ‘Audi Design Love Stories’, features three films that communicate the Vorsprung durch Technik brand philosophy while promoting the SQ6 e-tron fully electric SUV. Read here.

??TfL tackles violence and aggression against staff on the network

The DOOH ‘Abuse Has Consequences’ campaign was created by VCCP

The Transport for London (TfL) campaign ‘Abuse Has Consequences’ tackles violence and aggression against staff on the network, sending a strong message to offenders that it is not tolerated on TfL’s services. Work-related violence and aggression have increased across all TfL modes with around 200 incidents reported on average every week. Read here.

??Trainline squashes the need to search elsewhere for cheaper train tickets

The booking service's latest campaign, created by Mother , focuses on the fact it provides the cheapest same-day train tickets

Trainline 's latest campaign tells stories about the fact that it is home to the cheapest same-day train tickets. Focusing on value, the work proclaims that no matter how hard the public looks, they will be unsuccessful in finding cheaper tickets - and if customers do, the company will refund the difference. Read here.

??Xbox Enhances Gaming Accessibility with New Adaptive Joystick

The ad, crafted by McCann, showcases Xbox's commitment to making gaming accessible for all

Furthering its commitment to inclusivity, Xbox has introduced a new device to make gaming more accessible: the Xbox Adaptive Joystick. The announcement trailer, which premiered during Gamescon 2024 and was crafted by McCann London , highlights the versatility of the Xbox Adaptive Joystick and demonstrates the various ways it can be used. The ad also showcases the different thumbstick toppers available, emphasising Xbox's dedication to making gaming more accessible for everyone. Read here.

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