Work smarter, not harder, with the Internet of Things
Komal Helyer
Award winning Managing Director @Profusion CRM | Fractional CMO | Chair DMA Email Council | B2B Marketing Tutor IDM | NED | Corporate Woman of the Year | CX Stars 50 | Mentor | Creator Email Maturity Model | B2B SAAS
With the Internet of Things (IoT) giving rise to near-constant innovation and new technological advances, we’re going to help you explore the ways in which you can put the Internet of Things to use in your business, allowing you to work smarter, not harder. Sounds great? Well, let’s go!
A deluge of data
Confusingly, the IoT is much more about data than it is about things. With the rise of the IoT, connected devices are now doing much of the hard work for us when it comes to the collection of data, as well as processing, analysing and reporting on said data.
It is promised that by 2020, the IoT will consist of over 50 billion objects, each with its own embedded computing system and each capable of interacting with the Internet infrastructure. These devices will send accurate, detailed, real-time data that must be collected and analysed by sophisticated systems to ensure data can be turned into meaningful information for businesses.
Ensuring your company is prepared to receive this amount of precise data is therefore critical. Whilst this might mean extra work in the short term, when IoT connected devices are coupled with big data and serve to complement each other, our working lives are ultimately going to be made significantly easier.