Work Smarter, Not Harder: Best Way To make Money Online
Olasunkanmi Adeniyi
Personal Branding Specialist | Product Management | Last-Mile Logistics Operations | Helping Professionals Turn Passion Into Profit
We've all heard the saying "hard work pays off." And it's true - putting in the effort and grinding away is important for achieving success. However, when it comes to making money online, smart work is just as crucial, if not more so.
In the online world, working smarter means leveraging technology, automating processes, and focusing your efforts on what truly moves the needle. It's about maximizing efficiency and getting the highest return on your time investment.
Identify Profitable Opportunities
Not all online income streams are created equal. Spend time researching and analyzing different options to find ones with strong earning potential that align with your skills and interests. Looking at data on search traffic, competition levels, and income streams can reveal the smart opportunities.
Example: Use a tool like Google Trends to analyze search volume for different niches and keywords. Look for topics with high search volume but low competition from other websites/creators.
Step-by-Step:
1) Brainstorm niches/topics you're interested in or have expertise in
2) Use Google Trends to see search volume for related keywords
3) Use a tool like Ahrefs or Semrush to assess the competition level
4) Identify niches with high traffic potential but lower competition
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Build Assets That Compound
Rather than just trading hours for dollars, build assets that can earn you money repeatedly with less ongoing effort from you. Examples include creating online courses, ebooks, software tools, websites with passive ad revenue, and dropshipping stores. Create something once but get paid for it indefinitely.
Example: Create and sell an online course teaching a valuable skill on a platform like Gumroad or Skool. Once built, you can earn money from each new student with no additional work required.
Step-by-Step:
1) Identify a valuable skill/topic to teach
2) Validate demand by looking at existing course popularity
3) Create a comprehensive video course
4) Publish and market the course
5) Continue earning revenue from each new student
Automate and Outsource
Leverage technology like automation tools and virtual assistants to handle repetitive tasks more efficiently. For example, you could automate social media posting, email marketing, and customer service queries. You can also outsource work to skilled contractors when it makes sense.
Example: Use a tool like Buffer, Hootsuite or Wishpond to automatically schedule and publish social media posts for your business on a recurring basis.
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Step-by-Step:
1) Sign up for a social media scheduling tool
2) Create a content calendar and write updates in advance
3) Use the tool to schedule posts across all platforms
4) At designated times, your updates will publish automatically
Continuously Learn and Upskill
The online world evolves rapidly. Dedicate time to continuously learning new skills, strategies, and tools through courses, coaching programs, books, and experimentation.
An investment in your own knowledge pays dividends.
Example: Sign up for an online course on Facebook Ads on a platform like Alison or LinkedIn Learning. Dedicate time to go through the videos and exercises to truly understand the topic.
Step-by-Step:
1) Identify a new skill/topic to learn
2) Find a highly-rated online course or resource
3) Block off time in your schedule to fully immerse yourself
4) Complete the course/read the book and take notes
5) Find opportunities to implement your new knowledge
Optimize Based on Data
Smart online work is data-driven. Use analytics tools to measure your results, identify which efforts are most fruitful, and then double down on what's working while cutting the rest. Be scientific in your approach.
Example: If you have an email list, use a tool like Beehiiv to analyze metrics like open rates and click-through rates for your email campaigns. Optimize future emails based on what drives the best engagement.
Step-by-Step:
1) Connect your website/email tool to an analytics platform
2) Establish key metrics to track your business goals
3) Run tests and experiments with different strategies
4) Analyze the results data to see what worked best
5) Refine and double down on the highest performers
The online economy rewards those who understand how to work smarter, not just harder. Ditch some of the hustle mentality in favor of sustainable, intelligent work strategies. That's the path to earning more money more efficiently online.
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