Work-From-Home Business Lessons from Good To Great
Today perhaps more than ever people are considering or re-considering a work-from-home business online. I launched a new Facebook group for that reason, Work-From-Home Solutions by Agility Launch.
It is based around the digital funnel movement because I believe that the funnel movement is the easiest, most successful path for people to launch a new online business or dimension of their existing business.
I like to apply lessons from great business leaders to my funnel movement training.
My favorite business guru, hands down, is Jim Collins, author of Good to Great, Built to Last and other books.
Here is the Good to Great method:
1. Begin with a Good to Great Level-5 leader, who is a leader with a paradoxical blend of personal humility and will power.
2. Focus on the Who. Get the right people on the bus and the wrong people off the bus and the right people in the right seats.
3. Study emerging markets and trends and where you can create customer value.
4. Identify one area of strength where you can create value better than anyone else.
5. Focus all your energy and resources on that one strength area.
6. Apply technologies that compliment, enhance and accelerate your strength area.
7. Work to make steady, continual progress in your strength area, avoiding shiny object syndrome and superfluous distractions.
Become a Good to Great Level-5 Leader. This is someone who focuses more on the long-term greatness of the organization than on his own personal gain. Think Russell Brunson who has a sincere focus on the success of all above self-interest and is willing to go to extreme lengths to make it happen.
Focus on the Who. The idea is that the “who” question comes before the “what”: before vision, strategy, organizational structure, tactics, etc... First who, then what – as a rigorous discipline, consistently applied.
Collins applies this primarily to people you hire. The Who for us can also mean the people we partner with, learn from, and our audience. Focus on the who we will serve before deciding on the product we will offer.
Study emerging markets and trends is self-explanatory. Considering the present virus and epidemic the world is enduring, now is a good time to study emerging markets and trends, and what people will need in the very near future.
Identify one area of strength where you can create value better than anyone else. From your experience and expertise, you can offer value in an area better than anyone else. Good to Great poses it this way: What can you be better at than anyone else in the world?
Focus all your energy and resources on that one strength-area. Don’t get distracted. Don’t focus on areas where your input will be just OK and not the best you can offer. It requires discipline. Collins says success comes from three factors:
Disciplined People (you first)
Disciplined Thought
Disciplined Action
Apply technologies that compliment, enhance and accelerate your strength area. ClickFunnels is so diverse and complete, it can enhance and accelerate almost any area of strength. But the point here is that technology does not supplement disciplined understanding and focus on my strength area but enhances and compliments it.
Work to make steady, continual progress in your strength area, avoiding shiny object syndrome and superfluous distractions. This may be the singular most damning factor I find in entrepreneurs becoming successful. Success requires consistency and focus over time. Getting distracted by the next shiny object ruins that.
What are your thoughts? Reach out.