Words of the Year: The Red23 team share their inspiration for 2024
A new year is a great time to refocus and plan for success. While times are tough, we remain passionate about the property industry and are determined to grow and prosper in 2024. As we returned to the office after the break, we asked four Red23 team members to choose a word that encapsulates their aspirations, focus or theme for 2024. Here’s what they had to say.
Terry Portelli, Managing Director
INNOVATION
“2023 was the year you had to think differently and nothing came easy. We have come from a market where you didn’t have to do much and sales came in like a tsunami. What we have now is the aftermath with lots of different challenges to work through including cost escalations, minimal confidence in builders, inflationary pressures, and lack of supply to name a few. All this almost put a stop to the entire market in 2023 with some of the lowest levels I have experienced in my 30 years in this industry.
2024 must be about innovation and collaboration. We need to come together as an industry and find new ways to bring down the cost of construction so that owning a home is within reach for those who strive to do so. To do this, we need to work in collaboration with both our builder and land developer partners to deliver a product that matches the changing needs of the buyer and each stakeholder who is involved with delivering the end product.
In 2024, my goal is to work with my team and our developer clients on innovative and cost-effective ways to help people realise their dream of home ownership.”
Paige Thornton, Estate Manager?
READY
“I’ve been in this industry for 11 years. During that time, I’ve seen a lot and navigated different markets. 2023 was the hardest year to date with builders closing their doors, multiple interest rate increases and various other hardships. After getting through 2023, I believe every year to come will be easier to handle. I am ready to face the future, whatever it may bring, and will continue to work closely with my colleagues and external contacts.
2024 will be the year to recover and start anew. As the estate that I am managing is almost finished, I’m excited to see where I will end up.”
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Bernard Eid, Director – New Homes Division
领英推荐
DETERMINATION
“Determination is about persevering towards a goal despite the obstacles. It drives behaviour that helps us achieve our goals.
2023 has been an extremely difficult year to say the least.?Over my 22 years in real estate, I haven’t seen the industry in such disarray. We know and understand the challenges the whole industry is experiencing and we are positively identifying the opportunities that come from it.
Despite all the challenges, Red23 remains determined to find positive solutions and keep pushing ourselves towards a successful outcome for our developers and our team.
As the saying goes, with great challenges come great opportunities. At Red23, we look forward to reaping the rewards of our determination and hard work along with our developer clients who continue to support and trust us with the great responsibility of their sales and marketing.”
Julie Brooks, Property Consultant
ENDEAVOUR
“To endeavour is to not give up despite the struggles you might be facing. I think it’s important that we don’t just judge people around us based on their victories but by how they get up, dust themselves off and keep on striving after a hiccup.
In life, there’s no such thing as the perfect person, perfect relationship, or perfect work environment. There are always challenges. It’s how we navigate those challenges that matter.
One of the unspoken philosophies at Red23 is an onwards and upwards attitude. In 2024, I’m looking forward to new projects and to contributing to Red23’s prosperity.”
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Our words for the year add a meaningful framework for our personal and professional development. It seems serendipitous that the words our team members chose are an acronym for RIDE. 2024 will no doubt be another challenging ride for those of us in the real estate industry but we’ve got the expertise and attitude to achieve collective success.
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About Red23
Red23 specialises in sales and marketing for new land and townhouse communities across the eastern seaboard of Australia. We specialise in custom and data-driven strategies that turn prospective buyers into proud owners and help build thriving communities.
Since opening in 2007, we’ve built strong and lasting relationships with Australia’s leading developers and become a natural extension of their teams. While our clients have diverse projects ranging from 50 to 2,500 lots, they all want the same thing - an agency that will pull out all the stops to deliver exceptional results.