Words Are Our Business.
Brian Creath
Founder + President, Cohesion | Brand Positioning & Messaging Expert | Clio Award Winning Creative
Written, or spoken for public consumption—or, developed as part of a guiding strategy or platform—words (and the thinking behind them) matter.
Today, organizations debate the importance of the need for the written word and yet, increasingly struggle to assemble the right words to develop strategic direction, brand development, marketing/communications tools and content.
Like it or not, words still matter.
At Cohesion, we use research, strategic thinking, writing and creative direction to drive a wide range of business, brand and marketing efforts.
But mostly, Fortune 500 and midsize companies call us when they need to say something the very best way, to gain the best possible advantage. On purpose; in context.
The organizations we work with start with a choice: Use Cohesion to do the work, use someone else, do the work themselves, or do nothing at all.
For us, that's a critical choice. Because the 'use someone else' option often includes a myriad of marketing agencies, vendors, freelancers and others that while perhaps strong generalists, or specialists in another area, do not focus on the business of positioning and messaging. (In fact, many of those 'someone elses' partner with us for our specific expertise.)
Cohesion's positioning and messaging focus is narrow. And the need for our work, is growing.
For large and small organizations alike, we routinely sift through mountains of fragmented research and messaging. Strategic narratives that go nowhere. Brand content that isn’t positioned. Marketing and communications strategies that aren't connected. Messaging platforms that have never been built.
Across the business landscape, messaging is too often half-built, or worse, broken.
Our job: Put the word puzzles back together again.
Directed. Connected. Crafted.
It’s why we’re called Cohesion.
Cohesion is a Positioning & Messaging Consultancy. To learn more about Cohesion, please contact Brian Creath, President, at 314-276-5383, or at [email protected]. Download our firm overview, below.
