Words and Music

She asked me what I thought about her life insurance presentation.

The case she shared addressed only the client permanent insurance need, not the clients complete insurance need. Term 10, 20 & 30 were also presented to compliment the permanent need. The permanent insurance portion of her presentation included graphs and numbers and words.

"It’s fine, except for one thing, I don't know how to use this to make a sensible decision"!

Permanent life insurance is what it is.

1. Investing money primarily for those you care about is a kind thing to do.
2. The certainty of performance is unmatched by any other financial instrument. Life insurance offers fully guaranteed returns off in the distant future.
3. Every possibility should be considered. High early cash values can be used to demonstrate incredible options. However, the successful completion of any early access strategy will mostly depend on the return at death. Therefore, the starting point should be focused on the highest return on death.

Here is what I would show. This one page is about 90% of what a client needs to know about the product. The real fun is learning about IRR. I'm doing that at my Wednesday lecture. Open mic. We can run some illustrations together and look at all the columns together. So cool. Then I'll show you how to do it yourself.

Maybe you'd prefer to show a different version showing the equivalent pre-tax return using Ontario’s current top marginal tax rate.

Both are fine. Why not show both? The details are magical. It tells the incredible story of an incredible product.

This is only the start. It's best to start with the right words and music.