Words Matter

Hey all.

These are interesting times. Full of tension, confusion, and uncertainty.

The flipside is, for an optimist, this time is ripe with opportunity for innovation, collaboration and creativity.

Without a doubt, the single biggest opportunity that we have is to slow down to speed up. In talking with over 250 CEO's in September, there was a common theme. What worked yesterday doesn't work today.

Messages are falling on deaf ears, but let's be real, the messages suck.

Have you read your outbound email copy lately? If not, stop and do that now. Send it to 10 of your closest friends and family and ask them what they think. Likely, they will have some very good feedback for you that will force you to re-think your entire messaging strategy.

There are solutions that can help immediately - Regie.ai , Lavender ?? and Opnbx.ai , for example. Simple chrome extensions that help score your email for personalization, etc. mobile viewer scoring, (did you know that 82% of people now are reading emails on mobile?)

There is also this idea that those who choose to master messaging will be the big winners, from Demand Gen to lead gen to the rep who chooses to slow down and play the long game, knowing that applying some discipline vs. the send all button will go a long way.

I sat down with Becc Holland of Flip the Script this past week and we dove deep into this subject.

Becc essentially formed the entire Sales Development organization at Gong, (Unicorn), and Chorus, (acquired by ZoomInfo.) It's safe to say, Becc knows what she's talking about. I'm thrilled that she asked me to join a stop on their upcoming FLIP THE SCRIPT tour, as she and Keenan . prepare for their 3rd full tour together this fall (more info here - https://www.flipthescript.co/tour-2022.)

I started a youtube channel, and you can certainly expect this to be the center of my content delivery hub for the foreseeable future.

SEE ALL INTERVIEW FOOTAGE WITH BECC HERE - https://www.youtube.com/channel/UC7wtTmxAVND1UWBzr_8VQRw

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This is the 1st of many newsletters where I will not only deliver the weekly goods, but also be amassing a library of video content by category from the world's leaders in sales, marketing and business and life.

So, I'll end with this...

Who do you want to see featured in next week's Sunday morning drop?