Words Have Power, Use Them Well

Conversation is a part of every interaction, but I believe that what sets true leaders apart from others are those who understand the responsibility that lies behind their words.

Words have the ability to make the listener experience many emotions. It can make them feel happy, sad, hopeful, angry or even disappointed. It is a powerful tool that if used correctly can help a leader create a positive impact and position themselves to walk down the path of success. This applies not only to business settings, but also when speaking to someone on a personal level.

While the above is well-known, many tend to forget that words are a powerful tool and only few people know how to make the best use of it. Here are some of my personal notes to consider:

Watch what is being said

From my experience, I have noticed that a common mistake made is when one becomes very confident in their manner of speech. They become comfortable, take advantage of speaking freely and do not notice the weight of what is being said.

If not worded correctly, it is easy to offend someone and leave a negative impression. This happens to the extent that no matter what the speaker says or does at a later time, changing the listener’s point of view can become difficult. It could further affect business and reputation, and lead to losses and poor client relationships. Be mindful and consider the environment they are speaking in. Avoid making assumptions based on the personality of the speaker and approach them in a more strategic manner.

Thoughts before actions

Sometimes we find ourselves in a position where we are on the receiving end of criticism or negative feedback. In such instances, I personally believe it is best to stay neutral and avoid taking anything personally. It is also important to think before you act.

In such cases, it is best to first consider what has been said - whether in speech or written form - and to understand why it was expressed in such a way.

One should not take sides nor take too long to reply. Answer in a way that addresses the concern and gives back something of value. This could help control the situation, resolve conflicts and build healthier relationships in professional and personal lives.

Understand its persuasive power

An important thing I have observed is that leadership is not about the leader himself or herself, but it is about who they are interacting with. At times, when we lead, we tend to think about ourselves and the great things we have in store, but clients and consumers will not be able to see the value in it unless one forms a connection with their needs. This is where a strong, mindful conversation plays a role.

When planning a business strategy, lead with responsible words that help end-users understand the genuine intention behind your brand and its services. Speaking about how they benefit can emotionally engage and empower them to make a decision in your favor. This can also foster long-lasting relationships.

Create a connection

When organizations are in the process of restructuring their business models, a common error made is to avoid informing employees of what is taking place. The lack of information creates uncertainty, which then leads to trust issues, low morale and poor overall performance.

To resolve this, adopt the right communication tools and share information to encourage inclusiveness among employees. Speak to colleagues at all levels and maintain equal ground. Invite questions and provide answers. An open platform that allows feedback gives leaders an advantage to strengthen bonds and promotes loyalty.

At UAS, we treat our staff like family and always put them first. This has honored us with dedicated employees, some of whom have been with us for the past 20 years.

 Over the years I have learned to speak with empathy, not sympathy. Empathy improves understanding among leaders and their staff, while sympathy simply highlights misfortune and negative feelings.  

One should consider placing themselves in others’ shoes through positive words.

Starting sentences with correct words like “I understand” and “I appreciate” can bring significant difference to an individual’s behaviour. As they say, “with great power, comes great responsibility”.