WordPress Workflow and Collaboration Tools Convergence
State of Digital Publishing
A new publication and community for digital media and publishing professionals, in new media and technology.
NOTE FROM THE EDITOR
By? Vahe Arabian , Founder of SODP
Today I held one of our panelist sessions in the lead-up to the?WordPress Publishers Performance Summit (WPPS)?summit in a few weeks, which is today’s editorial note inspiration.
Publishers are always under pressure to find any incremental cost-cutting that makes a wide impact-organization wide. Andrew has gone to great lengths into generative AI in previous editions, however, with WordPress also taking a step to?extend JetPack with its writing assistant, it lends to questioning where the WordPress ecosystem is next heading to support publishers.
Three key systems have emerged to transform how we manage and collaborate editorially in WordPress:?Gutenberg, Editorial Collaboration Software add-ons, and?Headless CMS. Each solution offers unique features and benefits, catering to different needs and workflows. Let’s delve into each briefly and understand their respective strengths.
Gutenberg, the block-based editor introduced by WordPress, has changed content creation, its user-friendly interface and extensive block library allow users to create rich and engaging layouts without coding knowledge.?
On the other hand, Editorial Collaboration Software is designed to streamline the collaborative process of content creation, which is beneficial for large-scale content production, where multiple stakeholders are involved in the editing and review process. Features like real-time editing, version control, and commenting facilitate seamless communication and enhance productivity.?
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The publishing industry has, rightly or wrongly, earned a reputation for being slow to innovate. Despite the digital space’s boundless design opportunities, the sector has struggled to break free from its print design roots.
Many digital publishers’ design language continues to emulate either that of their print counterparts or the blogging sphere. Times are changing, however, with each new year seeing the release of tools that open up creative possibilities.
Among a rather broad field of digital publishing platforms, Joomag has distinguished itself by innovating within the publishing medium itself. The platform provides integrated solutions for publishers to create mixed-media publications, combining audio, video and interactive elements to craft interactive and engaging experiences.
And it does this while removing technical barriers to entry, leaving room for publishers of all skill levels to benefit.
Read on to discover what we experienced during our hands-on time with Joomag and see out what it brings to the table, the problems it solves and its limits.
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Engagement. That term, along with discoverability, is a key measurement of a digital publisher’s success. The more engaged an audience is, the easier it becomes for publishers to monetize their content.
Regardless of the monetization model a publisher chooses —?ad revenue, subscriptions or affiliate marketing — the higher the level of audience engagement the easier it is to make money.
While that may seem straightforward enough, engagement is such a broad term that trying to figure out how and where to begin measuring it can be daunting. Short of speaking to every single visitor that arrives and leaves a site, it’s impossible to perfectly understand how engaged audiences actually are.
What publishers can do, however, is track a series of well-documented website metrics that paint a holistic picture of what does and doesn’t appeal to site visitors.
Some of these metrics provide insight into a site’s user experience (UX), while others shine a light on how users are consuming content. Join us as we explore these metrics to identify the data that publishers should be measuring.
Editorial workflows are integral to the publishing process — they allow for an idea to be brought to life and then presented to an audience.?
Whether the process is carefully documented or lives in “muscle memory”, every publisher uses one to create and distribute content.
Successful publishers, however, don’t just have a content creation process. They have also documented their processes, thereby making it easier to ensure quality content and transfer the existing knowledge pool to new staff.
While uncertainty can arguably drive the creative process, for digital publishing to be profitable then it needs a good editorial workflow that eliminates uncertainty and reduces waste.