The Word You Choose Is Material

Content:

• A table of contents.
• 'He lives a contented life.'
• What is held in a silo.

Material:

• A matter of reasoning, not form.?
• The matter from which a thing is or can be made.?
• A person of a specified quality or suitability.?

"As long as creators fall into the trap of using low-cost, homogenous, non-descript words like 'content' to describe their work, their soul, their passion, their beliefs ... then their work will continue to be viewed as (free, cheap, low-cost) homogenized, non-differentiated, interchangeable fodder."

In which case ....

Who do you blame as the resultant payment for art, thinking, and ideas continues to race to the bottom?"