Word of the Week Series: Breadcrumbs
Breadcrumb navigation is a secondary navigation bar usually horizontal text links, separated by an angle brackets. It's commonly used on large websites that contain highly specific information as it allows visitors to easily visualize their location and navigate to the content they are looking for.
It also helps users find what they're looking for more quickly and easily by improving the findability of your landing pages and lowering the number of levels (pages) between their starting point - like coming in from a Google search or a deep link to your website.
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Benefits Of Using Breadcrumbs
- Reduces Bounce rate: Breadcrumb trails can be a powerful way to entice very first time visitors to talk to your website. For example, if a individual searches on Google for something related, the breadcrumb trail may tempt the user to click on the top-level page, thereby reducing the website bounce rate.
- Suitable for Users: Breadcrumbs are used mainly to provide users with another means to navigate the website. By having a breadcrumb trail for almost all the pages of a multiple- level website, the consumer can simply navigate to the larger level categories.
- Breadcrumb paths do require significant amounts of screen space because they're horizontally oriented and plainly designed. If used properly, they surpass any negative impact in conditions of articles overload.
- Reduces clicks or simply actions to get back to higher-level pages: Instead of using the browser 's "Back" arrow or the main navigation of the website to return to a top-level page, users can at this time utilize the breadcrumbs instead, thus reducing the number of clicks required to achieve the same goal.
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