Word of Mouth Tactics - Part 3

Last time we talked about the second part of the word of mouth tactics which help you put together a system to help shorten the purchasing decision time of your customers, which can increase your profits immensely.

Today we're going to talk about the nine levels of word of mouth, which gives you a tool to measure word of mouth circulating your company, products, and services. You can then see where you are getting negative or weak word of mouth and find ways to correct it.

So, launching into the nine levels of word of mouth-it should seem relatively obvious that the harmful levels are, well, negative and the positive levels are positive.

Minus 4

This is the worst of the worst and means your product creates a scandal. Remember when the popular over-the-counter pain relievers, like Tylenol, were deemed unsafe? Yea, you won't want that kind of word of mouth.

Minus 3

Disgruntled customers are going out of their way to convince other consumers to purchase your products and services. They are boycotting you.

Minus 2

While not outwardly boycotting, when customers are asked about you, they will respond negatively.

Minus 1

At this level, people are mildly dissatisfied, and while not outwardly talking about it, they will have an opinion if asked. Now they may purchase from you despite their negative feelings. This can be a little confusing.

Level 0

This is a neutral place to be. Customers are using your products but don't talk about it. People rarely ask them about it, so they don't share their opinion with others. This can be a bit of a slippery slope because you don't want to turn that neutral experience into a negative one. It would be best if you worked to make it a positive one.

Plus 1

At this level, we are finally starting to work our way into the positive word of mouth about your company, products, and services. Plus 1 signifies that people are generally pleased with your products but don't say anything about them unless asked.

Plus 2

When asked, your customers will talk about how much they love your products.

Plus 3

Customers will go out of their way to talk about your products, services, company, and shopping experience with you. This is most evident when people recommend movies to their friends and family.

Plus 4

Your product is the toast of the town. There is an evident buzz going around, and your business is the place to be. People are not only talking about your excellent products and services, but they are talking about their shopping experience, your customer service, and how they perceive the company to help them in the future.

Some great examples of Plus 4 companies are:

• Lexus
• Harley Davidson
• Lululemon
• Tesla
• Apple
• Costco

We're going to leave this lesson for you to mull over and take a look at what kind of word of mouth you are generating. If you need help with this process, book a discovery call with us to help our experienced business coaches.

Next time we will talk about the 30 ways to harness the power of word of mouth.

PS. We are at the end of the year, and I believe in the power of disconnecting and recharging for the following year. This is something I am encouraging all the people that are working with me, and I also encourage you to do it. It's a time to reflect on the good things that happened during this year and evaluate what new things you are going to do in 2022 that is going to catapult your success. We will have a Workshop on January 5th. That is full of new information to prepare yourself for the best 2022 you can have. I highly recommend you to connect with us. We will have the "Lead Lady" and the "Message Master" with us to secure you receive all the best information you need to prepare for a fantastic 2022. The link for the event is Believe in Yourself, Believe in Your Business Workshop