Word of Mouth Is Not Scalable for Your Small Business

Word of mouth is powerful in the small business world. It’s all based on trust. Happy customers who have had positive experiences with a company are often more than happy to spread the word and recommend that company to others. However, when it comes to scaling a business, word of mouth simply isn't enough. There’s no way of knowing when a nice “referral” is going to roll in the door, meanwhile, months and quarters pass by as you wait. In order to truly grow and expand, a repeatable lead system based in marketing videos can go beyond word of mouth.

Why Word of Mouth is Not Enough for Scaling Small Businesses

First and foremost, you might be in a field that is highly specialized that requires a high level of expertise. While your current clients may be happy with your services and willing to recommend you to others, they may not be able to fully explain the intricacies of what you do or the value you provide. As a result, their recommendations may not carry as much weight as they would in other industries. The details get lost in translation.

Secondly, many industries are constantly evolving. Threats, vulnerabilities, and processes are always changing, and businesses need to stay up-to-date with the latest technologies and strategies in order to stay secure. If your business is not actively pursuing new clients and seeking out new opportunities, you risk falling behind your competitors by not being on the leading edge.

Most of all scaling a business requires a certain level of predictability and consistency. Word of mouth is not a predictable or consistent lead generation method. You may have a steady stream of referrals for a few months, but then it could dry up completely. Without a more reliable source of leads, you cannot accurately forecast your revenue or plan for growth. In a video-based demand generation model, you can turn the hose on or off, and change it as you need to attract the right kinds of clients.

The Benefits of a Repeatable Lead System Based in Marketing Videos

So, if word of mouth is not enough, what can you do to generate a more reliable source of leads for your cybersecurity business? The answer lies in creating a repeatable lead system based in marketing videos.

Videos have become an increasingly popular tool for businesses of all kinds, and for good reason. They are engaging, shareable, and can be easily distributed across a variety of platforms. By creating marketing videos that highlight your expertise and showcase the value you provide, you can attract new leads and build a more predictable and consistent source of business.

Bullseye

The ability of modern social platforms to show targeted messages to just the right people is a big factor in making this method viable. Instead of showing a video ad to 100,000 people one time, you can show it to the right 10,000 people 10 times each. Driving attention and engagement with your businesses message.

One of the key benefits of using marketing videos as part of your lead generation strategy is that they allow you to reach a wider audience. While word of mouth recommendations are limited to the people within your clients' immediate networks, marketing videos can be shared and distributed across a variety of channels. This means that you can reach potential clients who may not have otherwise heard of your business.

Marketing videos also allow you to showcase your expertise in a way that is easy for potential clients to understand. Even if you are in a field that is complex and technical, but by breaking down the information into bite-sized pieces and presenting it in an engaging way, you can help potential clients understand the value you provide.

Control

Finally, a repeatable lead system based in marketing videos allows you to better forecast your revenue and plan for growth. By creating a consistent source of leads, you can more accurately predict your future revenue and make more informed decisions about how to invest in your business.

While word of mouth is a powerful tool, it simply isn't enough when it comes to scaling a business. In order to truly grow and expand, a repeatable lead system based in marketing videos can be a game changer. By creating engaging, shareable content that showcases your expertise and value, you can attract new leads and build a more predictable and consistent source of business. This, in turn, will allow you to better forecast your revenue and plan for growth, ultimately leading to greater success for your  business.