Word of Mouth Marketing Tips to Grow Your Business
You cannot imagine the success of your business without effective marketing and advertising strategies. With a number of marketing strategies, Word-of-Mouth Marketing comes on top priority. According to an online study by Nielsen, 92% of people prefer recommendations from their near and dear ones before making a purchase.
Despite the rise of social media, you cannot ignore the importance of offline marketing. Many recommendations still happen offline when your customers share their experiences with friends over the phone or face-to-face.
What is word-of-mouth advertising?
Also called word-of-mouth advertising, word-of-mouth marketing (WOMM) can be defined as an unpaid form of marketing or advertising strategy in which satisfied customers share their experiences with their friends and family members about how much they like your business, products or services.
Benefits of Word-of-Mouth Marketing tips
5 Popular Word-of-Mouth Marketing Strategies
Although there are many Word-of-Mouth Marketing Strategies, we have enlisted these 5 strategies which can help you increase your sales.
1. Encourage User Generated Content (UGC)
User-Generated Content is content that is created and shared by your consumers about your brand or its products and services. The content builds trust, improves branding and gives marketers extra collateral to work with. UGC boosts sales and helps you improve your reputation in the online market.
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2. Share Customer Testimonials/Reviews
Approach your satisfied customers to write testimonials and reviews. You can share those testimonials and reviews of your website and social media channels. Positive feedback helps your prospects to make a purchase and feel more comfortable doing business with you.
3. Offer an Incentive
Offering an incentive to your customer gives a reason to share with others can skyrocket your word-of-mouth marketing. People love to get free gifts. If you do give them, they will speak for your company and its products and services everywhere. Apart from an incentive, you can also offer promotional gifts.
4. Get in Touch with Industry Influencers
Thought Leaders Get in touch with industry influencers; thought leaders so that they speak for your company. Because of their already established reputation, word-of-mouth marketing from thought leaders and influencers is undoubtedly the most valuable.
5. Get Product Ratings Directly on Your Website
If your business involves with end users, you can have a feature which allows them to rate or review your products, services, etc. directly on your website. It will improve customers’ confidence while browsing through your website. This is especially useful for eCommerce companies and consumer product sellers that sell several products.
Final Thoughts: Word-of-Mouth Marketing Tips to Grow Your Business
These Word-of-Mouth Marketing Strategies will help you improve branding, establish faith and increase sales. Word-of-mouth marketing needs genuine and meaningful customer engagement with the target audience. Apart from these techniques, you need to motivate customers to become brand ambassadors.
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