A Word from Our CCO: The Airline is Our Client, The Crew Member Is Our Customer

At the core of our DNA, the API difference is the laser focus on taking care of our customer, the crew member. It is what we think most about, it’s where we invest the greatest share of our capital, and defines the culture of our company. You can’t fake it. You either live it or you don’t, and looking in from the outside, it is easy to recognize. But let’s take a step back and look at what this all really means.

As a platform technology, our CUSTOMER is the person that you either delight or disappoint based on your product and services. In our world, that is the crew member!

Every client is different, no doubt. Your business requirements and rules are unique to your operation, and configurability is at the core of our flexible, adaptive, proprietary technology. Crew accommodations is a mission-critical link to operations with plenty of nuances.?Success is dependent on automating as many of those nuances as possible so that the technology creates a seamless transaction that results in an uneventful layover for the crew member.?

Every one of your crew members deserve the same attention and care that they provide for?your?passengers while in-flight.

The most important thing we can do as a company, and the reason we’ve been in business for nearly 40 years through an industry that has undergone massive changes, shifts, recessions, and pandemics is that we prioritize protecting your crew. When that room is needed, it’s getting booked. Your crews need to have a layover that maximizes their health and safety so that they’re ready and able to do their job to the best of their ability.?

As an example, one product that exemplifies our investment in your crew is our MyCrewCare app. This platform allows, among many other things, your crew members to receive instant notifications on layovers, during irregular operations, the app can empower your crew to book a room at an airline approved property, and the app will provide the crew the ability to share their layover experience or simply rate their layover so that every trip is a learning opportunity to make the next one better. With API, when your crew needs a room, they’re going to get it faster and more conveniently than they expect. It’s about making their experience easier, more enjoyable, and uneventful.

Our hotel partners are increasingly supportive – and likewise, they want your crews to have a stay that makes them want to return to their hotel, whether on their next work layover or family vacation. It’s an opportunity to “wow” your crew with the best experience possible, one that makes them feel good beyond just a room waiting for them that meets their specific needs.?

API never sleeps, because our team is working all around the world at all times of the day to be there for you when you need us. If you’d like to learn more about what we do and all we have to offer, we’re always here to make a connection.

Ramzi Kamel